MERIT by Willow

MERIT by Willow A collection of fine jewelry, on trend clothing, and elevated accoutrements nestled in Alys Beach.

Gigi Clozeau Trunk Show Saturday & Sunday at MERIT in Alys Beach. ⭐️🩵💚
09/05/2026

Gigi Clozeau Trunk Show Saturday & Sunday at MERIT in Alys Beach. ⭐️🩵💚

Join us this Saturday & Sunday for one of everyone’s favorite jewelry brands, Gigi Clozeau. 🌸
09/03/2026

Join us this Saturday & Sunday for one of everyone’s favorite jewelry brands, Gigi Clozeau. 🌸

A new chapter for MERIT by Willow is taking shape.Since opening our doors in Alys Beach in 2022, MERIT has continued to ...
09/02/2026

A new chapter for MERIT by Willow is taking shape.

Since opening our doors in Alys Beach in 2022, MERIT has continued to grow, and now, so are we.

Coming early 2027, we’re moving to a new, larger home in The Varian, at the heart of Alys Beach Town Center.

More space. More to discover. The same MERIT you know and love. We can’t wait to welcome you in. Stay tuned as we share more from our new home.

09/01/2026

Step inside MERIT by Willow in Alys Beach. Our most sparkly store. 🌟

Well take one of everything 🫒
08/31/2026

Well take one of everything 🫒

Because 5 is better than 1 😉
08/30/2026

Because 5 is better than 1 😉

Racked and stacked
08/29/2026

Racked and stacked

The details leave us speechless.
08/28/2026

The details leave us speechless.

Candy colored stacking 🍭
08/27/2026

Candy colored stacking 🍭

Layers of texture, color and personality. Lets us build your jewelry story today.
08/26/2026

Layers of texture, color and personality. Lets us build your jewelry story today.

Address

11 N Castle Harbour Drive Unit 3
Seacrest, FL
32461

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