MERIT by Willow

MERIT by Willow A collection of fine jewelry, on trend clothing, and elevated accoutrements nestled in Alys Beach.

A little color can change everything. Rich emeralds, brilliant diamonds and warm 14k gold come together in a stack that ...
06/13/2026

A little color can change everything.
Rich emeralds, brilliant diamonds and warm 14k gold come together in a stack that feels both timeless and unexpected. Whether worn alone or layered together, these pieces are designed to become part of your story.
💚 Discover fine jewelry that feels personal at Merit by Willow.

New and fabulous arrivals at Merit!
06/10/2026

New and fabulous arrivals at Merit!

The jewelry box essential you'll never regret.Classic diamond hoops bring just the right amount of brilliance to every l...
06/08/2026

The jewelry box essential you'll never regret.
Classic diamond hoops bring just the right amount of brilliance to every look, from casual mornings to special occasions.
Stop by Merit in Alys Beach and find your forever favorites.

A little sparkle goes a long way.Layered diamond bangles are the finishing touch that elevates everything from everyday ...
06/08/2026

A little sparkle goes a long way.
Layered diamond bangles are the finishing touch that elevates everything from everyday denim to your favorite cocktail dress. Timeless, effortless and designed to be worn on repeat.
Visit us in Alys Beach or text our concierge team at 850-687-4469 to learn more.

06/07/2026

A fresh start for your skin. The goop Beauty Detox Cleanser gently removes makeup, sunscreen and daily buildup without stripping moisture, leaving skin feeling clean, balanced and refreshed. The perfect first step for a healthy, radiant glow.

Make a statement with bags that do all the talking.
06/06/2026

Make a statement with bags that do all the talking.

A little reminder of where you'd rather be. 🐚Inspired by salt air, sandy toes and endless summer afternoons.
06/06/2026

A little reminder of where you'd rather be. 🐚
Inspired by salt air, sandy toes and endless summer afternoons.

The beauty is in the details. A diamond layer. A colorful gemstone. A charm that tells your story. The pieces you'll rea...
06/05/2026

The beauty is in the details. A diamond layer. A colorful gemstone. A charm that tells your story. The pieces you'll reach for every day are waiting at Merit.

Address

11 N Castle Harbour Drive Unit 3
Seacrest, FL
32461

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