Athena Newton

Athena Newton ATHENA NEWTON is an independent luxury clothing brand that inspires functional elegance in everyday life.

Handcrafted in New York, the label was created to embrace simplicity in luxury wear through sustainable and seasonless investment pieces.

Nothing like a friend who wears your clothes better than you do. Her tiny accomplice has already claimed dibs on a match...
04/14/2026

Nothing like a friend who wears your clothes better than you do. Her tiny accomplice has already claimed dibs on a matching piece. Working on it 🫶🏼🩷

The dog matching the pants matching the headscarf — entirely accidental.This shoot felt like a proper closing of a chapt...
12/20/2025

The dog matching the pants matching the headscarf — entirely accidental.

This shoot felt like a proper closing of a chapter. So grateful for humans like & who pull up when it matters.

Shop will be closed until April. Some new pieces coming this spring. 🌼

well, this is a nice way to close out the year 🥲nearly everything in the shop has found a new home. still a couple of pi...
12/11/2025

well, this is a nice way to close out the year 🥲

nearly everything in the shop has found a new home. still a couple of pieces floating around.

new one-offs dropping in the new year before some bigger changes happen. more on that soon.

for now… thank you. genuinely.

it’s been a minute since i’ve shown up here.things have been in a moment of transition — stepping back, figuring out wha...
11/28/2025

it’s been a minute since i’ve shown up here.
things have been in a moment of transition — stepping back, figuring out what’s next. if you’re a creative, you hopefully get it.

i’m so grateful for everyone who’s believed in this brand over the years. the people who’ve worn my pieces, shared them, sent me messages saying they felt good in them. that’s kept me going. Truly.

As I clear out to make room for the next chapter, I decided, starting today, up to 60% off everything I have left (which isn’t much, and I’m grateful to you for that). No rush, countdown, black friday nonsense.

More to come. Pinky swear. 🫡

Diane Keaton - an architect of tomboy chic, someone who understood that femininity didn’t need to be performed in tradit...
10/12/2025

Diane Keaton - an architect of tomboy chic, someone who understood that femininity didn’t need to be performed in traditional dress codes. Her approach—pairing impeccably tailored menswear with an effortless, “slouchy” elegance—created a visual language that felt both subversive and deeply romantic. It wasn’t just the oversized blazers and wide-legged trousers, but the ineffable sweetness and warmth that radiated through the androgyny. She proved that authenticity, not conformity IS the foundation of style.

Will be posting more. Figure I’d start with my manbassador wearing the Smock Blouse in Ochre.
08/05/2025

Will be posting more. Figure I’d start with my manbassador wearing the Smock Blouse in Ochre.

Sometimes the best pieces are the ones you forget you’re wearing - the ones that work for sweet baby cuddles and afterno...
07/23/2025

Sometimes the best pieces are the ones you forget you’re wearing - the ones that work for sweet baby cuddles and afternoon boat rides without missing a beat. Love how this eyelet moves through our days ✨🤍

Thank you for sharing these lovely moments 📸

to all the great dads: the quirky dads, loving dads, dog dads, cat dads, new dads, old dads, bad dad joke dads, good t...
06/15/2025

to all the great dads: the quirky dads, loving dads, dog dads, cat dads, new dads, old dads, bad dad joke dads, good tennis form dads, well dressed dads, Zaddy daddys, RIP dads, living dads. 🫶🏼

AND is having a pop up Saturday, June 7 in Eagle Rock! Featuring dreamy organza, organic cotton, lots of color pop and ...
05/27/2025

AND is having a pop up Saturday, June 7 in Eagle Rock! Featuring dreamy organza, organic cotton, lots of color pop and deadstock silky smooth shorts 🍭

Special thank uuuus to 👧🏼 & 📸 for the photoshoot fun!

[Soon] everything will be made just for you. Colors. Options. Customizations. Final few of ready to wear pieces remain. ...
04/10/2025

[Soon] everything will be made just for you. Colors. Options. Customizations. Final few of ready to wear pieces remain. đź’•

More details soon.

Address

Silver Lake, CA
90026

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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