The Lomas Brand

The Lomas Brand The Lomas Brand is a men's and women's clothing brand inspired by the creative beach culture of North San Diego County --Solana Beach, CA--

Every Dad’s gotta have a pair of these trunks. Our Regatta Hybrid shorts are back in stock just in time for Fathers Day ...
06/13/2026

Every Dad’s gotta have a pair of these trunks. Our Regatta Hybrid shorts are back in stock just in time for Fathers Day 🙌🏼

Nothing beats a crystal clear, June gloom free weekend here on the coast 🙌🏼
06/12/2026

Nothing beats a crystal clear, June gloom free weekend here on the coast 🙌🏼

~ The Lomas Luxury Beach Towel ~We’re beyond excited to release our very first Lomas Brand Beach Towel. A project years ...
06/09/2026

~ The Lomas Luxury Beach Towel ~

We’re beyond excited to release our very first Lomas Brand Beach Towel. A project years in the making - one I’ve been personally obsessed with.

It took forever for us to craft this because it had to match the exact softness and comfort standard within our collections. The inspo behind it came one day when I was at the beach. I realized I had my full Lomas Brand set up on - hat, tee, trunks - but was drying off with this terribly rough, generic, uncomfortable towel. That’s when it hit me: we were missing a key piece of beach day comfort. Here the quest began to create the ultimate premium towel.

Made with a generous size, 100% premium soft spun cotton, a durable dobby twill weave and hem, and our signature clean aesthetic. It’s truly the best towel I’ve ever had for all my beach days.

I hope you’ll love it as much as I do :)

Now available both online and in The Shop🙌🏼

🤣☝🏼…Shout out to Andrew for leaving the all time best 5-Star review of our Microfleece Sweater…amazing! And it’s 30% off...
05/25/2026

🤣☝🏼…Shout out to Andrew for leaving the all time best 5-Star review of our Microfleece Sweater…amazing! And it’s 30% off right now for our Memorial Day sale :) It really is the best sweater ever 🙌🏼

30% off sitewide sale happening now/all weekend long. We hope your Memorial Day Weekend is off to an amazing start!
05/22/2026

30% off sitewide sale happening now/all weekend long. We hope your Memorial Day Weekend is off to an amazing start!

Happy Mother’s Day to our family brand’s matriarch and to all the amazing moms out there that keep this world moving! Ho...
05/11/2026

Happy Mother’s Day to our family brand’s matriarch and to all the amazing moms out there that keep this world moving! Hope you all enjoyed this amazing day, it’s beyond deserved ❤️

Summer beach days are upon us this weekend on the coast☀️🌊 Come see us at The Shop if you’re in the area in need of any ...
05/09/2026

Summer beach days are upon us this weekend on the coast☀️🌊 Come see us at The Shop if you’re in the area in need of any last minute Mother’s Day gifts 🙌🏼

03/19/2026

Coastal Simplicity. Constant Inspiration. Everyday Lomas.

One of a kind cut, one of a kind comfort. “My favorite product by far. Love this sweater. Fits perfectly and comfortable...
02/22/2026

One of a kind cut, one of a kind comfort. “My favorite product by far. Love this sweater. Fits perfectly and comfortable and I wear it all the time” - Dan W.

Our 5-star rated premium Microfleece Sweater continues to impress 🙌🏼 we’re stoked you love it!

“Easily the most comfortable and cozy sweater I have in my closet now. Fits great. Looks great. Received so may complime...
02/05/2026

“Easily the most comfortable and cozy sweater I have in my closet now. Fits great. Looks great. Received so may compliments at work after my first time wearing it. I’m definitely going to buy more gear from Lomas. Little pricey but you get what you pay for. Customer service was exceptional as well.“ - Matt S. (A real customer, super awesome, thank you, Matt!)

Right now, free beanie w/ orders over $150 👏🏼

Address

205 N Highway 101
Solana Beach, CA
92075

Opening Hours

Wednesday 11:30am - 6pm
Thursday 11:30am - 6pm
Friday 11:30am - 6pm
Saturday 11:30am - 6pm
Sunday 12pm - 5pm

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