OMG - Optical Marketing Group

10/02/2026

This hotel was designed to look like a grove of aspen trees.

Populus, a 265-room hotel in Denver, Colorado, takes its unusual façade directly from one of the state’s most recognizable trees.

Designed by Studio Gang, its eye-shaped windows were inspired by the dark marks left on the white bark of quaking aspens after the trees shed their lower branches.
The windows are not purely decorative. Their projecting “lids” help shade the interiors and channel rainwater away from the façade.

Completed in 2024, the 13-story hotel was also designed around an ambitious sustainability strategy and has been presented by its developers as the first carbon-positive hotel in the United States.

Populus, Denver, Colorado — Studio Gang.

09/13/2026

This is epic!

At what point does “safe” become “boring”?
And at what point does “innovative” become “too much”?

Architecture has always lived somewhere between acceptance and controversy.
Perhaps the buildings we remember are the ones that dared to stand on that line.

H2 Architects
Designing with Nature. Shaping the Future.

09/11/2026

09/02/2026

Well done Urban Optics! Omg is honored to have designed this amazing prwctice.

09/02/2026

08/27/2026

08/25/2026

At OMG - Optical Marketing Group, we take immense pride in our design process. It takes hard work, but creating spaces that drive real financial results and deeper patient connections makes every detail worth it.
We loved visiting these recently completed practices! Check out the tour to see how we bring optical spaces to life.
Ready to elevate your patient experience and boost your practice revenue? Drop a "DESIGN" in the comments or send us a message to connect with our team! 👓📈

07/30/2026

What an event! Bravo EssilorLuxottica

07/29/2026

Check out Omg's lastest personalized design for Hunter Family Vision Engage at www.omghome.net
Here’s my take: personalizing a retail space around local community ties and owner passion isn't just a design choice—it's a high-return strategy for driving repeat customer visits and higher average order values.
When you use local-centric graphics and compelling digital content, you transition your store from a transactional point-of-sale to an experiential "third place."
It sure looks cool, but does it pay?
Converting Connection into Measurable Sales:
The combination of community pride and visual engagement directly translates to bottom-line results:
Higher Conversion Rates: Customers who feel emotionally connected to a store are less price-sensitive and more likely to complete a purchase.
Word-of-Mouth Marketing: Unique, locally resonant graphic installations (like custom murals or photo-worthy digital backdrops) encourage shoppers to share photos on social media, generating free organic reach and new local customer acquisition.
Increased Lifetime Value (LTV): A store that feels personal, vibrant, and locally connected creates regular habit loops, turning casual shoppers into brand advocates who return consistently over years.
By leveraging tailored graphics and digital media to highlight local roots and authentic passion, retailers create a memorable atmosphere that online-only channels or generic big-box stores simply cannot replicate.
Thoughts?