PROTO

10/26/2026

“Am I doing too much, or not enough?”
As a parent, this question has Diamond Medallion status in my brain. This helps me.
Save this for a morning you need it.

Wake up. Hood up. Hit the mat. Grab the weights. Remember who it’s for.

Our Faded Brown Hoodie is coming soon. Link in Bio for early access.

10/23/2026

My wife hates my tank tops. My hips hate me more.

Quick one for tight hips: Sit in the 90/90 position. Set the handle of a light kettlebell right into your hip crease. Gently rock it back and forth. Feels amazing in the worst way possible 😎

Save this for your next mobility day.

10/23/2026

10/23/2026

We’re looking for our people.

He probably isn’t posting about his workouts. He’s in the garage before the kids are up, or squeezing in a session after a long shift when all he wants is sleep. He strives to be better than yesterday.

That’s who Proto was built for, and we want to find more of you.
If this is you, comment IN so we can find you. Know a guy like this? Send it to him.

10/23/2026

So soft it’ll ruin every other hoodie you own.
Faded chocolate brown. Heavyweight. Minimal branding.

The fall drop is close and it won’t last.
Tap the link in our bio to get on the early-access list, and send this to the person who still wears their hoodie from 2009.
hoodieseason

10/22/2026

Tight hip helper to save for later. Also help me win an argument.

10/21/2026

The holidays are coming quickly, which means a lot of travel. Just because you’re traveling doesn’t mean you have to sacrifice your yoga practice. (Really, you should be doing more of it to keep your body from getting stiff on planes and in cars.)

We’ve created a sleek 2.5mm mat that fits wherever you go. It rolls up tight without losing the grip you love, so it slides into whatever bag you’re bringing.

SHOP NOW!

10/19/2026

Yoga still isn’t something most of the guys we know would ever try, and we get it. We only started because our bodies gave us no choice, and it ended up doing a lot more for us than fixing what lifting broke.

We call it Quiet Medicine. Nobody sees it and nobody claps for it, but it’s the reason we come home as better versions of ourselves.

It lets us be selfish first thing in the morning before the house wakes up, so we can be selfless for the rest of the day. It also gives us a way to reset our minds after a long shift and go home as good dads and husbands without bringing work home with us.

Give it 10 minutes every day this week and see how your body and mind feel.

10/15/2026

Give us the dad that’s tired, awake before the rest of the house, no spare time, but still gets it done.

We have respect for those people, and that’s why we made Proto.

Get after it this week🤘🏼

10/14/2026

Calling all the gym/studio owners out there!

If you resonate with Proto Products and what we stand for, help us spread the mission.

Wholesale partnerships are open, send us DM for more information🤘