Potion23

Lifestyle brand for the arbiters of whimsical style. Potion23 Embroidery is owned and operated by hand embroidery master, Victoria Cates.

Potion23 is the cultivation of white magic distilled into it’s purest form to create unique embroideries. Every single piece is created entirely by hand from conception to completion. As a Reiki master, each piece she creates is anointed with universal energy delivered through her hands as she works. Victoria received her degree in Fashion Design at the Beverly Hills Design Institute, with a conce

ntration in couture techniques. She also received a certificate in Haute Couture Embroidery from Hand & Lock of London. She has shown her work in New York, Los Angeles and Boston galleries, and presented a collection of hand-beaded swimwear in Miami for Mercedes Benz Swim week.

09/04/2024

HEY, SPOOKY BABES 👀👻🎃🕸️

Now is the time, this is the hour,
Place your custom hat order now
Or your mood will surely sour.

In any fabric, hue, or print,
Your new hat will cause excitement.
Haunt your neighborhood like a ghost,
Or play the favorite witchy host.

One of a kind, a timeless treasure,
To be loved for years beyond measure.

Please note: if you want a custom kitty or small dog witch hat they’re only available for a limited time, so please DM me to order.

Place your order before 10/15 to guarantee its arrival for Halloween 🎃

Custom order link in bio✨🔗✨

04/09/2024

IT’S BONNET SEASON WITCHES 🪻🌷✨👒✨🌷🪻

I mean, how natural and radiant does look in this custom witch bonnet?!
Here’s what she had to say about it: “I must have gotten a hundred compliments on this hat. You are so talented and your amazing energy shines through your creations. I felt like a million dollars wearing my bonnet and can’t wait to wear it all spring and summer!”

So if you’re ready to feel this amazing just from wearing a hat, you can visit the custom order link in our profile and I’ll make one special just for you💫🌟💫

04/01/2024

Did you know that all of life is cosplay? In fact, we humans weren’t even designed to wear clothes at all! If we did, then we’d be completely covered in some sort of fur or a shell, but alas, we’ve chosen to drape ourselves in cloth made from plants and animal or industrial byproducts.

Since society told us we need to wear clothes when we head into public (or we’re in big trouble 👮‍♂️) we’ve used fashion as a way to dictate what we’re “allowed” or “not allowed” to wear. Because of this rigid framework we’ve lived by for so long, we decided collectively what’s considered “normal” to wear and what isn’t, when in fact by nature wearing clothing is an incredibly weird concept! Why not create and abide by your own form of weirdness because that’s wearing clothes truly is?!

Anyway, just added these three new weird hats to the shop. In fact, hats are probably one of the least strange things for us humans to wear because they provide protection from UV rays and keep us warm or cool. Well, that happens to be what these hats do best, so why not invest in one of the only weird pieces of clothing that you’ll probably ever need?

03/18/2024

proving time and again that our Reversible Witch Hat can be styled in countless ways and makes the perfect companion for all manner of excursions.

A duplicate of this hat will be coming soon, but custom options are always available! Link in bio to order🔗

03/13/2024

Wether you’re traversing the emerald, Irish countryside like here, or on a quick jaunt to the market, the Pocket Charm Belt will be your most trusted companion✨🍀✨

There are just a few ready-mades left in the shop but custom orders are always available! I have beautiful vintage fabrics and trims available in many flavors, so just DM me and let’s make something magical together💫🪄💫

03/08/2024

Blessed International Women’s Day to all and to everyone who identifies as such! Here is a just tiny glimpse of the many women that have inspired and influenced me as an artist, designer, and a dreamer of a better world✨☁️✨

03/04/2024

꧁Some highlights from life as of late꧂
Spring cleaning sale is still running in my shop until midnight tonight⌛️

02/14/2024

Some of our greatest hits featuring pieces of Potion past💖

Whatever love looks like for you, I hope that it’s celebrated with the fullness of your heart today, and everyday.

Happy Valentine’s Day💝

#❤️core

02/10/2024

If you’d rather not wait for a custom witch hat, then you’re in luck!
has the perfect little collection of ready-made, SpringO’Ween (word I just made up), coastal crone 🐚🧙‍♀️versions available for purchase right now online and in-store.
All fully reversible versions, so the brims can be tied up or worn down. One hat is more like four hats and each are guaranteed to outlive you and haunt someone else when you’re gone 👻
No blood 🩸 contracts necessary, just a bit of faith and a small investment of coin 🪙.

Address

3145A South Grand Boulevard
St. Louis, MO
63118

Website

http://potion23.com/

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Our Story

Potion23 is owned and operated by fashion designer and hand embroidery master, Victoria Cates. Potion23 is the cultivation of magic and whimsy distilled into it’s purest form, to create wearable, vintage-inspired pieces. Each item is designed and made-to-order in the U.S.A. Victoria received her degree in Fashion Design at the Beverly Hills Design Institute, with a concentration in couture techniques. She also received a certificate in Haute Couture Embroidery from Hand & Lock of London. She has shown her work in New York, Los Angeles, Boston and Saint Louis galleries, and presented a collection of hand-beaded swimwear in Miami for Mercedes Benz Swim week.