mr eatwell

This page exists purely because Instagram requires it. Please e-mail me at [email protected] or DM me on IG instead of contacting me via FB.

05/28/2026

Most watch brands act like there’s only one right answer.

I build watches with both. Here’s the honest version.

05/11/2026

There have been a lot of watches we’ve done that were difficult to hand over to the customer, but none more than this one. This one was for my good friend , who wanted something to complement some of his more neutral Jordans. Seeing as how he had bought me a pair of Undeafeated 4s for my birthday not long prior, and also had a pair of his own, this seemed like a logical idea. This type of full-color case and bracelet combo is a preview of what’s to come for Mr. Eatwell—if you want something like this in the meantime, DM me!

05/04/2026

ScrewDiver: Chaorite Dial w/ Hand-Applied Indices - Available on Purple Stingray, Jubilee, or Oyster — DM me if you want one of the first ones! ☔️💜👾🪻

04/30/2026

For funsies—Mother of Pearl Dial, SW200-1 w/ Black Date Wheel, FKM Strap

04/26/2026

4.26.26 FLASH SALE! 15% Off All Watches—Also, a few other updates. Appreciate you; have a great day! Link in bio bc of course they won’t let me link something 🤦🏻‍♂️

04/21/2026

I owe you all a much longer update than this, and it will come, but an absurd number of things have happened at one time. I want to show you at least the progress we’re making on our new space on Division Street in Portland. I’ve had some personal things go on lately that have taken up some time and attention, and work life has been insane. I apologize to everyone who has tried to get a hold of me but hasn’t been able to. I will no longer be able to do customer service via cell phone for what are probably obvious reasons. I’m a dumb-dumb for thinking that would work for as long as it did. Please know that I do very much care about you as a customer, as a person, or as someone who follows this page. I’m just trying to dig myself out of a 14-million-mile-deep hole of mostly good things. I appreciate you more than you could ever know. Please keep an eye out here and in your email for more updates.
Sincerely,
Matt Rebackoff
Founder, etc.
Mr. Eatwell

12/14/2025

Final Push for pre-xmas deliveries. If you don't hear back from me, it's because this photo is about 5% of what will be shipping in the next 7 days.

11/28/2025

Black Friday is upon us, so there's a bit of CONTENT to celebrate! 25-30% off sitewide! Free Shipping! Prices are going 📈 1/1/26. Also, please order asap for pre-Christmas delivery! More details in the video; appreciate you! 🙏🏻

11/19/2025

Day 4 of me posting to prove to the marketing guys (they think they know me) that I could post more often than every few months if I wanted to. Enormous shoutout to for this insane shot of our Not-A-Naut, and a bunch more that I’ve seen and you will see at some point as well. Appreciate you, dude! Oh, and this watch is 25% off for “Black Friday,” just like everything else on the site is. .

11/17/2025

🐅👁️🤿 Day 2 of me posting one of the 4,300+ watch photos on my phone to prove to some specific doubters that I COULD post more if I wanted to. 40mm - Unreleased Prototype - Tiger’s Eye* Dial - Jubilee - Might be available next year? *No tigers were harmed in the making of this watch.

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Stoneham, MA

Website

http://mreatwell.com/

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