05/29/2025
Hi friends! We have a little news and it’s very exciting! 🎉
Since 2021, we’ve been running Wildly Enough and Kingdom of Threads as sister companies; sharing the same team, the same owners, and the same mission: to create high-quality, uplifting products.
Our licensed collections and book-inspired products have always lived under the Kingdom of Threads brand. And over time, it became clear that our heart—and our business—lives in that magical, fictional world. So we’ve made it official: Wildly Enough has rebranded to Kingdom of Threads!
One name, one brand, one clear identity focused entirely on the world of books, fantasy, and fandom.
What’s not changing?
✨ Our full product lineup (including your favorites!)
✨ Ownership and management
✨ Our commitment to quality, creativity, and supporting the stories we love
✨ Our commitment to donating 10% of all profits to charities supporting literacy, equality, and LGBTQIA+ rights.
This is simply a name update that reflects where we’ve grown and where we’re going.
Follow us to stay up-to-date on new products, book recommendations, and more! This account will no longer be updated.