Neverland+Co.

Neverland+Co. A fantastical children’s clothier in Sturgeon Bay, Wisconsin.

06/01/2026

The best part of our week? When the new arrivals show up.

There’s something magical about opening boxes and discovering pieces we know you’re going to love. The textures, the colors, the quality you can feel the moment you touch them.

This is what goes into curating the Neverland collection. We don’t just order what’s trending. We choose brands with beautiful stories, sustainable practices, and quality that lasts beyond childhood.

Every piece that makes it onto our shelves (and our website) is here because we believe in it.

Come see what’s new in-store or shop the latest arrivals online | www.neverlandandco.com

05/29/2026

From Sturgeon Bay to the East Coast and even Australia ✨
We ship all over, and yes, we gift wrap too. If you’re sending a little something special, we’d love to help make it feel extra thoughtful.

Shop with us in store or online at Neverland + Co | www.neverlandandco.com 🤍

05/26/2026

Visiting Door County this summer with littles? ☀️

Stop by Neverland + Co. in Sturgeon Bay, WI for sweet summer essentials like swimwear made with rash guard material, and silicone sand toys that are unbreakable and perfect for beach days! Whether you’re headed to Otumba Park or Sunset Park, we’ve got the cute and practical pieces to bring along for the adventure 🤍

📍Located on the mezzanine level in The Marketplace
(Downtown Sturgeon Bay, WI)

05/26/2026

Looking for the perfect baby shower gift in Sturgeon Bay, WI? A Neverland + Co. gift card is such a sweet and easy option 🤍

Perfect for when you don’t know the gender yet, want to give something thoughtful, or feel a little overwhelmed by all of the adorable choices in our children’s clothing boutique in Door County.

Be sure to stop by this week Monday-Saturday 10AM-5PM, Sunday 11AM-3PM | Always open at www.neverlandandco.com ✨

Door County summer officially starts this weekend, and we’re ready for it ☀️Memorial Day weekend means the return of sum...
05/22/2026

Door County summer officially starts this weekend, and we’re ready for it ☀️

Memorial Day weekend means the return of summer friends, sandy beaches, and families filling downtown Sturgeon Bay. When you’re dressing your littles for a weekend of parades, picnics, and everything in between, we’ve got you covered.

Think lightweight pieces that survive sand and ice cream. Timeless styles that look put-together in family photos without feeling fussy. The kind of outfits that make Door County summer feel effortless.

Shop summer essentials online or visit us in-store this weekend | www.neverlandandco.com

📍 58 N 3rd Ave, Sturgeon Bay (upstairs in The Marketplace)

05/19/2026

Memorial Day styling, but make it timeless✨ These are pieces your littles will wear all summer long, not just for one parade!

Because heirloom quality means investing in pieces that transcend the holiday and become part of your summer wardrobe.

Shop Memorial Day looks online or in-store | www.neverlandandco.com

05/18/2026

Heirloom quality isn’t just a phrase we throw around. It’s a promise... clothing that lasts through siblings, cousins, and hand-me-downs that get treasured instead of tossed!

We’re talking reinforced seams, quality fabric weight, construction details that matter. The difference between something that survives one season and something that becomes part of your family story.

This is why we’re so particular about the brands we carry. This is why we’ll never compromise on quality. And this is why our customers keep coming back, because these pieces actually deliver on the promise.

Timeless. Durable. Worth it.

Shop in-store or online www.neverlandandco.com 🤍

05/14/2026

If you’ve ever stopped in to shop at Neverland + Co., you’ve most likely shopped with Pam Grace...and let’s just say there are so many reasons why we love her!!

05/12/2026

Cute, practical, and ready for summer ☀️

This adorable swimwear is made with rash guard material, making it perfect for sunny adventures, splash pads, and beach trips. Find sweet summer styles at Neverland + Co., your children’s boutique in Sturgeon Bay, Wisconsin!

📍Located on the mezzanine in The Marketplace | www.neverlandandco.com

05/11/2026

Mother’s Day was beautiful, and now? We’re turning our attention to summer ☀️

New arrivals are here and they’re everything we love about the season. Lightweight linens. Soft, breathable cottons, and all of the florals!🌼 Timeless pieces that’ll take your littles from beach days to family dinners without missing a beat.

These are the kinds of pieces that make summer feel effortless.

Come see what’s new in-store or shop the collection online | www.neverlandandco.com

Address

58 North 3rd Avenue, Mezzanine Level
Sturgeon Bay, WI
54235

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 3pm

Telephone

+19207241265

Website

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