06/22/2026
"Happiness Inside"
MAX Burgers was founded in 1968 by Curt Bergfors and Britta Fredriksson in Gällivare, making it Sweden’s oldest burger chain. Inspired by American drive-ins, it started as "X-grillen" before growing into a nationwide, family-owned enterprise known for sustainability, plant-based menu innovation, and its long-standing rivalry with global fast-food giants.