Terakeet

Terakeet Terakeet controls online reputation and visibility for global brands across traditional and AI-powered search. Learn more at https://causeforthecuse.org/.

Established in 2001 by co-founders Mac Cummings and Pat Danial, Terakeet is a leading reputation management partner that helps global enterprises take control of how their brands and leaders appear online. Backed by our proprietary technology, strategic expertise, and deep search intelligence, we strengthen digital visibility, build trust, and reduce reputational risk across search and AI-driven d

iscovery. Our teams partner with Fortune 500 and category-leading brands to create resilient digital ecosystems that support long-term growth and credibility in an increasingly complex online environment. As the digital landscape continues to rapidly evolve, our capacity to anticipate changes, adapt our comprehensive strategy, and redefine the pathway forward allows us to surpass our clients’ objectives and elevate their influence. Terakeet’s commitment to delivering unmatched results is reflected in our core company values: teamwork, grit, excellence, partnership, and impact. A certified Great Place to Work for nine consecutive years, our culture is built on a foundation that prioritizes connection, innovation, and collaboration. Headquartered in Syracuse, NY, Terakeet is a fully remote organization with an employee base that spans the United States. To learn more about job opportunities at Terakeet, visit: https://careers.terakeet.com/. We are proud to support our local community through initiatives like Cause For The Cuse, our employee-founded 501(c)(3) organization focused on providing necessary supplies to local schoolchildren.

06/17/2026

Employees describe working at Terakeet as an exciting opportunity to partner with the world’s leading brands and help shape how consumers discover, trust, and engage with information across the digital landscape.

From solving complex challenges to driving visibility in search and AI-powered experiences, our team is helping define the future of online reputation management. Hear directly from our employees about what makes a career at Terakeet so rewarding.

We want to give a massive shout-out to the incredible Terakeeters who celebrated major milestones this May. In a digital...
06/15/2026

We want to give a massive shout-out to the incredible Terakeeters who celebrated major milestones this May. In a digital landscape that changes by the minute, having team members who bring years of deep expertise, dedication, and institutional knowledge is our greatest asset.

Thank you for your continued partnership, your commitment to the craft, and for helping shape what Terakeet is today.

Terakeet found that Fortune 1000 CEOs control only 43% of their Google page-one organic results on average.That means th...
06/13/2026

Terakeet found that Fortune 1000 CEOs control only 43% of their Google page-one organic results on average.

That means the majority of the most visible results are often shaped by news coverage, third-party websites, and other external sources.

When search is where first impressions are formed, executive reputation can't be left to third-parties. Strategic ownership of your digital presence is a critical leadership responsibility.

The first page of Google Search is often the first page of your reputation.When stakeholders search for executives, what...
06/11/2026

The first page of Google Search is often the first page of your reputation.

When stakeholders search for executives, what they find can influence trust, credibility, and business outcomes long before a conversation begins.

Learn the key strategies leaders can use to secure and strengthen their reputation in search: https://bit.ly/4vkLCFf

We're proud to celebrate our Cause For The Cuse Board, the dedicated employees who lead and operate our in-house nonprof...
06/10/2026

We're proud to celebrate our Cause For The Cuse Board, the dedicated employees who lead and operate our in-house nonprofit organization. The Cause For The Cuse team brings together experts from across disciplines, all united by a shared mission: raising funds to support students in Syracuse schools.

Through their commitment to organizing fundraising events, volunteering their time, and building partnerships with community donors, the Cause For The Cuse team is making a meaningful impact throughout our community.

Follow their incredible work and learn more at causeforthecuse.org.

The battle for customers is increasingly being won before they ever reach a product page.According to recent research, c...
06/05/2026

The battle for customers is increasingly being won before they ever reach a product page.

According to recent research, consumers turn to to help evaluate their options before making a purchase decision. The takeaway? The brands that provide the clearest, most credible, and most accessible information will have an advantage in an AI-assisted marketplace.

06/03/2026

resilience extends beyond technology.

When a cyber incident occurs, the response can be just as important as the incident itself. That's why leading organizations invest in brand resilience before a crisis emerges, establishing the credibility and confidence needed to effectively recover trust with employees, customers, and investors during moments of heightened scrutiny.

As digital risks continue to evolve, cybersecurity preparedness and must go hand in hand.

Google I/O 2026 made one thing clear: AI is becoming the search experience itself.As AI Overviews, AI Mode, and other la...
06/02/2026

Google I/O 2026 made one thing clear: AI is becoming the search experience itself.

As AI Overviews, AI Mode, and other large language model-powered tools continue to shape how people discover information, brands must rethink what visibility means. Success now depends on creating authoritative, trustworthy content that can be understood, surfaced, and cited by AI systems.

In our latest analysis, we break down the biggest announcements from Google I/O 2026 and what they mean for brands navigating an AI-first search landscape.

Read the full article: https://bit.ly/4tN5NK3

Customers, employees, investors, and regulators now rely on generative AI to evaluate your brand. This shift fundamental...
06/01/2026

Customers, employees, investors, and regulators now rely on generative AI to evaluate your brand. This shift fundamentally changes how trust is formed.

Here’s what this means for brand leaders:
🔘 Audiences have converged. Different stakeholders now rely on the same sources to evaluate your brand
🔘 Trust is cumulative and: every piece of content—earned, owned, and third-party—contributes to perception
🔘 Search and AI act as validators, shaping credibility before direct engagement even begins
🔘 Fragmented narratives create risk, while aligned signals compound trust

What does all of that mean for brands?

Building trust is about building a unified, credible digital presence that stands up to scrutiny from all sides.

Read more: https://bit.ly/3OWWWrb

How your story appears across the digital landscape becomes what audiences believe, often before direct engagement.

We recently answered your burning questions about Reddit's role in search and broke down what brands need to know to sta...
05/29/2026

We recently answered your burning questions about Reddit's role in search and broke down what brands need to know to stay relevant.

Read the Q&A to learn how Reddit is shaping the future of search and brand perception.

Address

333 W Washington Street Suite 610
Syracuse, NY
13202

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+18006552724

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