06/21/2026
- Made for John, and this is as real as it gets. For those of you who aren’t familiar, Florida is where cattle ranching originated for the entire continent when Ponce de León first brought cattle to North America from Spain back in the 1521. Those first cattle were introduced about 100 miles south of our Ybor doorstep near modern-day Fort Myers, and their presence would go on to inspire perhaps the most quintessential & iconic of American subcultures.
So, when we are afforded the opportunity to contribute a modest li’l notch on the centuries-long belt of Florida cracker culture, there’s a particularly unique feeling of humility that accompanies our sense of privilege to join that history in our own small way.
This Gus-inspired, ranch-bound work hat features western weight 100X nutria in silverbelly, rolled sides, and a hand-braided leather band. And it’s hard to get more Florida than that.
