WatersEdge Trading Company

WatersEdge Trading Company Fit In, Look Good, Stand Out! We are a little clothing and gift store along the north shore. We have more little surprises than you may think.

Stop in today and find a little treasure to remember your trip by, or pick up some clothing that puts you on the cutting edge of trends without spending the time going to Duluth!

04/01/2026

After years of trying to figure out when to have winter, spring , summer, and fall merchandise shipped, processed, and put on the sales floor…

The only logical solution is to have 4 sets of merchandise, for each season, on hand at all times. Each evening we will decide which season we will be presenting the next day. It’s going to make for some exhausting nighttime hours !

But at least Bluefin has offered additional storage for this approach -right under the bungalow huts set to be built soon on the lake 😊🤔

February marks the 8th year I have owned and operated WatersEdge Trading Company.I cannot fully express the gratitude I ...
02/11/2026

February marks the 8th year I have owned and operated WatersEdge Trading Company.

I cannot fully express the gratitude I have to those who have supported Watersedge through the years and maintained my faith in humanity.

If someone had set out double side scale eight years ago one side labeled challenges and the other rewards and started loading up the challenge side first with the weight of all challenges that would occur, I would think there’s no flipping way the rewards side can balance this thing out.
Then the rewards came dumping down and about launched all the challenge weights to the top of Tofte Peak.

Looking forward, I foresee challenges unimaginable 8 years ago. But when you’re just trying to get off the ground, hard to worry about turbulence at 40,000 feet 🤓.

As I work to delegate more shop duties to my partner in training, it’s head spinning just all that goes into it. As I told Nick , I’m scouting a quarterback to make it to the NFL hall of fame. After watching his first high school game, he’s got a cannon, can make every throw, and is mobile. Now I need to show him how to read defenses, call audibles, manage the play clock, train in the off season, etc. Then he tells me he doesn’t watch football, doesn’t know what any of that means 😌

As for humanity… 2 short stories…

There was a lady (customer?)who was harassing my wife at her place of work. A really pathetic individual. She was aware we had children and wanted to see pictures of them, to which my wife refused. I had posted pictures on my public business page of them. She went into my wife’s place of employment one day and slyly remarked on how beautiful or children were, and that she had seen pictures of them. My wife was unhappy and we decided not to post any more pictures of us on this page for years. Upon further review, there’s no sense in allowing one, two, or even a few negative souls to dictate spreading the joy we have in our family.

Yesterday I got a letter in the mail with 21 dollars in it. There was also a two sided letter. One side written by mom the other by daughter. It was an incredibly sincere apology for stealing from my store. Big re enforcement in humanity🥹. This type of thing has happened a few times over the years.

I listen to Wiz Khalifa on the daily…this song will get lots of play this year. Be OK
“If I dont take time to embrace it, whats the point of doin this for ?…There’s a lot that can go down so I’m hoping everything goes well…but as long as I got my family and my homies everything will be OK.”

02/10/2025

I didn’t expect to get nostalgic while taking out the trash, but as I stepped outside one last time after tidying, stocking, and locking up, the sunset stopped me in my tracks. How beautiful is this place I’ve been lucky enough to call my workplace for the past two years? From taking a moment to enjoy the lake on my breaks to getting to know the incredible people who live in and visit this area, it has truly been an honor to be part of the WatersEdge community.

While I won’t be here most days anymore, I’m excited to visit Hans and my husband, Nick, as they take the helm together. I’ll still be around, lending a hand with displays and supporting the store website, but for now, I’m heading south to visit family before starting my next adventure. Meanwhile, Hans is off making memories with family at Disney World—take a look at how much fun they’re having!

The store will be closed tomorrow while transitions are happening, but we’ll be back to regular hours (9am - 5:30pm) on Wednesday.

Thank you all for letting me be a small part of your North Shore experience. See you soon!

💙 Annika

02/01/2025

Today marks seven years of owning WatersEdge Trading Company for me.

What an adventure it has been thus far, and excited for the road ahead !

Someday, I plan to write a book about it, but not right now …

In the meantime, I’m saddened to lose the best employee a person could ask for, and excited she’s landed a dream job!

I’m also excited to bring on her husband, Nick !

The world is funny ya know, I met Nick shortly after landing in Tofte. He had attended a small community college in the mountains of Colorado , Colorado Mountain College, the same one I had 8 years ahead of him. We clicked. I remember when he started dating his wife and how he talked about her I knew they were going to CLICK.

So now she and I will be training Nick this month 😌

I think it’s really important to know you are where you are supposed to be, doing what you are supposed to be doing, at the right time, with the ones you are supposed to be with.

My parents dropped my off at that small campus nestled in the mountains years ago leaving me feeling excited but also scared, was this where i supposed to be I thought to myself.

I drifted towards a familiar sound coming from the orientation concert at Colorado Mountain College. I knew that song, but I thought it was an original. There’s no way that guy was singing it…no way…

The guy was Justin Roth. I had listened to him for hours on end a couple summers previously with my best friend, in the Lutsen Lodge. (RIP)

I knew I was at the right spot and it felt amazing.

Yesterday marked seven years that I met my incredible wife and mother to my two adorable children.

I can say with absolute certainty, that I am in the right place at the right time with the people I am supposed to be with ❤️

To any one who has been a supporter of WatersEdge Trading Company over the years,

Thank You !!

Please continue to do so! We promise to make it fun and enjoyable!!!

We sure hope to make this a Looooong Run!

Hans and the WatersEdge Family

Howdy Folks! Have a happy Thanksgiving!!!WatersEdge will be closed on Thanksgiving.Friday, Saturday and Sunday we will b...
11/27/2024

Howdy Folks! Have a happy Thanksgiving!!!

WatersEdge will be closed on Thanksgiving.

Friday, Saturday and Sunday we will be offering 20 percent off of all clothing, footwear, or anything you can convince me is clothing or footwear🙂

In addition, we will be giving away free gifts with any purchase, already expertly wrapped!

We also offer free gift wrapping!

Got a nice start here on giveaway gifts…There is some quality goods in there too!!!

I am incredibly thankful for the opportunity to continue owning and operating this shop!

A SUPERIOR SIZED THANK YOU FROM ME TO ALL OF YOU!!

11/07/2024

Hey folks, sorry but we had a change of plans on our change of plans this weeks so….

We will be open Thursday, closed Friday , open Saturday then open daily!

Sorry for the curveballs !

11/03/2024

Howdy Folks !
It’s safe to say me made into another November here on the North Shore.

A huge THANK YOU to all who have continued to support this shop !!

Considering we have two employees here (myself and Annika ) we have done a solid job of staffing the shop from May 1 until now daily 🙂

However, this week we ran into a pickle, so we will be closed Tuesday, Wednesday, and Saturday (5, 6 and 9)

Theressa is holding down our fort on Thursday and Friday so be super nice to her if you are lucky enough to meet her- she fills in about 3 days a year 😊

We will be back to daily operations from the 10th of November through Thanksgiving. We will be open 9 AM until 530 and 630 Saturdays-with some ishy-ness at times 😉

I’ll report back in around Thanksgiving with some Black Friday and Small Business Saturday deals and details 😊

Until then, best of Luck everyone 🤙🤞🤙

Hans

When the seasons change from summer to fall, so does the store! Who knew swapping shorts for sweaters could be this tiri...
08/22/2024

When the seasons change from summer to fall, so does the store! Who knew swapping shorts for sweaters could be this tiring?? 😴

Thanks to everyone for their support as we finish updating our stock! There's still time to enjoy the best of our summer sale while catching a sneak peek of our new fall items. 🍁

🎉 Grand Reopening on Saturday, April 27th 🎉While we've made incredible progress on the store's makeover, we've decided t...
04/26/2024

🎉 Grand Reopening on Saturday, April 27th 🎉

While we've made incredible progress on the store's makeover, we've decided to push back our reopening to Saturday, April 27th. We want to ensure that every item is displayed to perfection and that our team is fully refreshed to provide you with the exceptional service you deserve.

Our regular business hours of 9am - 6:30pm will be in effect, but we're hoping to extend them on Saturday as a special thank you for your understanding and patience during this time.

Thank you for your continued support and enthusiasm as we put the final touches on our revamped space! See you on Saturday! 🤩

✨ Check out our fresh new look! ✨As we start putting the store back together in our refreshed space, we're thrilled to s...
04/24/2024

✨ Check out our fresh new look! ✨

As we start putting the store back together in our refreshed space, we're thrilled to share our spring sock collection! Get ready to see more of our exciting new arrivals tomorrow. 👀

We're eagerly anticipating your return this Friday! With today's progress, we're feeling confident about reopening and can't wait to welcome you back.

Thanks again for your support and patience!

Address

7124 W Highway 61
Tofte, MN
55615

Opening Hours

Monday 9:01am - 6:29pm
Tuesday 9:01am - 6:29pm
Wednesday 9:01am - 6:29pm
Thursday 9:01am - 6:29pm
Friday 9:01am - 6:29pm
Saturday 9:01am - 6:29pm
Sunday 9:01am - 6:29pm

Telephone

+12186637021

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