What To Wear

What To Wear What To Wear is filled with Fun Eclectic Fashion, Accessories, and Footwear! For Women of every Age

"What To Wear!" is an authentic boutique located in the heart of beautiful downtown, Traverse City! Our style team desires to inspire and believe in styling 3 generations of women. We hope every woman walks out feeling beautiful and inspired by modern and vintage beauty offered by our feminine and unique pieces! We support local artistry, and try our best to support as many American made products as possible!

๐Ÿง™โ€โ™€๏ธโœจ Witches Night Out! โœจ๐Ÿง™โ€โ™€๏ธGrab your ghouls and join us for a spooktacular evening out this Saturday, October 18th fr...
10/15/2025

๐Ÿง™โ€โ™€๏ธโœจ Witches Night Out! โœจ๐Ÿง™โ€โ™€๏ธ

Grab your ghouls and join us for a spooktacular evening out this Saturday, October 18th from 5โ€“9 PM! ๐ŸŽƒ

Come dressed in your best witchy attire ๐Ÿ–ค and enjoy light snacks, wine and fun discounts! ๐Ÿท๐Ÿ›๏ธ

๐Ÿช„ Reach your hand into the Witchesโ€™ Cauldron and let the magic decide โ€” you might uncover spellbinding discounts or even a free gift with purchase! โœจ

Itโ€™s the perfect night to shop, sip, and cackle with your coven! ๐Ÿ‘ข๐Ÿ•ฏ๏ธ๐Ÿงก

๐ŸŽ‰โœจ Soft Opening Alert! โœจ๐ŸŽ‰Weโ€™re so excited to announce the soft opening of our brand-new What to Wear Sale Room โ€” located...
06/18/2025

๐ŸŽ‰โœจ Soft Opening Alert! โœจ๐ŸŽ‰
Weโ€™re so excited to announce the soft opening of our brand-new What to Wear Sale Room โ€” located just upstairs from the main What to Wear storefront! ๐Ÿ‘—๐Ÿ›๏ธ

๐Ÿ•™ Hours:
๐Ÿ“… Mondayโ€“Saturday: 10 AM โ€“ 7 PM
๐ŸŒž Sunday: 11 AM โ€“ 6 PM

Enjoy your favorite womenโ€™s boutique styles at 40% off or MORE! ๐Ÿ’ƒ๐Ÿ’ธ
Same great looks. Same great vibe. Just at a discounted price!

Come take a peek, score some deals, and help us celebrate this new space! ๐Ÿ’–
Tag a shopping buddy and weโ€™ll see you upstairs! ๐Ÿ‘ฏโ€โ™€๏ธโฌ†๏ธ

04/30/2025
Come join us tomorrow for another great Ladies Night!! โœจ
12/04/2024

Come join us tomorrow for another great Ladies Night!! โœจ

โœจโœจJoin us this Saturday for witches night out!โœจโœจ Come dressed up in your best witches costume for storewide discounts a ...
10/17/2024

โœจโœจJoin us this Saturday for witches night out!โœจโœจ Come dressed up in your best witches costume for storewide discounts a chance to win a grand prize๐Ÿ”ฎ There will also be refreshments (alcoholic and non alcoholic) along with delish snacks! Canโ€™t wait to see you all for this magical night ๐Ÿช„๐Ÿฆ„โœจ

๐ŸŽ‰ **Downtown Street Sale Alert!** ๐ŸŽ‰Don't miss out on the fabulous downtown street sale this Friday, August 2nd, from 8 A...
07/29/2024

๐ŸŽ‰ **Downtown Street Sale Alert!** ๐ŸŽ‰

Don't miss out on the fabulous downtown street sale this Friday, August 2nd, from 8 AM to 9 PM! ๐Ÿ•—โœจ Find amazing deals up to **70% off** on your favorite styles!

Can't wait until Friday? Visit us this week to enjoy early sale deals with discounts from **40% to 70% off**! Check out our sale racks in the front and back of the store. ๐Ÿ›๏ธ

06/12/2024

โœจ New Free People Arrivals Just In! โœจ

06/02/2024

๐ŸŒŸ Come check us out at What to Wear! ๐ŸŒŸ

New arrivals daily, perfect for your summer wardrobe. We've got something for everyoneโ€”trendy, stylish, and ready to wear. Donโ€™t miss out on the hottest looks this season. See you soon! ๐Ÿ›๏ธ๐Ÿ‘—โ˜€๏ธ

"Excited to introduce our stunning new jewelry line, Deepa by Deepa Gurnani, now available at What to Wear! Elevate your...
04/26/2024

"Excited to introduce our stunning new jewelry line, Deepa by Deepa Gurnani, now available at What to Wear! Elevate your style with these exquisite pieces crafted with love and attention to detail. Visit us today to discover your next favorite accessory! โœจ

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"๐Ÿ‘—๐ŸŒŸ Join our stylish team! We're hiring sales associates at What to Wear Store and Liana's Children Boutique! If you hav...
04/20/2024

"๐Ÿ‘—๐ŸŒŸ Join our stylish team! We're hiring sales associates at What to Wear Store and Liana's Children Boutique! If you have a passion for fashion, love working with people, and want to be part of a fun and energetic team, we want to hear from you! We have part-time and full-time positions available, along with employee discounts and competitive wages. Apply in person or send your resume to [email protected]. Let's style together! ๐Ÿ’ผโœจ

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๐ŸŒŸ New TOVA Jewelry just in! ๐ŸŒŸ Elevate your look with our vibrant, statement pieces that guarantee compliments. Shop now ...
04/03/2024

๐ŸŒŸ New TOVA Jewelry just in! ๐ŸŒŸ Elevate your look with our vibrant, statement pieces that guarantee compliments. Shop now for the perfect accessory! ๐Ÿ’Ž โœจ

Address

126 E Front Street Ste 1
Traverse City, MI
49684

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

Telephone

+12319320510

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