Avenue Bee Studio

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United States
Valparaiso, IN
Avenue Bee Studio

Custom website and brand design for established businesses ready to move beyond templates.

Focused on structure, clarity and user flow so your digital presence not only looks elevated but works for your business. Marketing is essential for small businesses to thrive in today’s competitive landscape. It’s not just about getting noticed—it’s about connecting with your audience, building trust, and standing out from the crowd. As a small business owner, your time is best spent running your day-to-day operations and focusing on what you do best. Let me take the marketing off your plate, handling everything from strategy to execution. Together, we’ll craft a strong marketing presence that drives growth and lets your business shine.

10/02/2026

Last week’s color exploration for a new therapy practice serving Illinois and Indiana 🤎

Going into this project, we knew we wanted to steer clear of some of the colors you typically see in the therapy space (soft/pastel colors, white/beige, muted tones) and go in a direction that feels more elevated and unexpected.

One of these palettes made the cut. Any guesses which one?

09/29/2026

You can come to me with a website you’ve been messing with for years, branding you’re not totally sure about and a general feeling of “I know this could be better, I just don’t know what to do with it.”

That’s completely fine. Part of my job is figuring out what’s working, what isn’t and what we actually need to make the website better.

You know your business, and I know websites. We’ll figure out the rest together 💛

09/17/2026

Consider this my official application to design a website entirely inspired by Practical Magic.

Until then, I’ll just be over here collecting fall color palettes 🍂

09/15/2026

When I designed Starling, I wanted it to be flexible enough to work for all kinds of creative businesses without requiring a bunch of customization. You can make it feel completely tailored to your brand just by swapping in your own colors, fonts, photos and copy.

Starling is available now for Wix Studio ✨

09/09/2026

When Julie described the direction she wanted for J.Blu’s new website, she kept coming back to words like classic, heirloom and Ralph Lauren: timeless and polished but still warm with personality.

That became the starting point for this custom Showit site. We paired classic typography with layers of navy, cream and soft blue, subtle texture and, of course, plenty of J.Blu’s beautiful floral work.

The result feels distinctly J.Blu: refined without being too formal, romantic without feeling overly feminine and designed to let the work speak for itself.

This is one of my favorite custom website designs to date, and such a fun one to add to the Avenue Bee portfolio. The new jbludesign.com is officially live 🤍

••••••••••••

Website design & development: Gabrielle | Strategic Website Designer
Floral design: J.Blu Design :: Wedding Florist | Peoria | Central Illinois
Photography: Rachael Watson PhotographyRachael Watson Photography- Chicagoland Wedding PhotographerpAbby Jean PhotographyyStephanie Wood Photography

09/08/2026

✨ Starling is officially here! ✨

I’ve been working behind the scenes on a new way to work with Avenue Bee, and my first Wix Studio website template is now live.

Starling is editorial-style, image-forward and built for creative service businesses with beautiful work to share. You’ll start with the design already in place, then customize the colors, fonts, imagery and copy to make it feel like your own.

I created the Avenue Bee Template Shop for business owners who value good design but may not be ready for the investment of a fully-custom website. It’s a way to start with an Avenue Bee-designed foundation at an accessible price point.

Starling is available now for $479. Head to my website to explore the live demo and shop the template: https://avenuebeestudio.com/starling

09/06/2026

Long Lake Memories has officially been in business for a full year, which meant it was time to take another look at the website.

We now have a much clearer picture of who’s booking, what brings them to the property and what questions they have before their stay. Add in renovations, new amenities and a growing library of local content, and there was plenty to update.

For this refresh, I reworked the messaging, added more lifestyle imagery, built out FAQs based on real guest questions, reorganized content and added new blog posts to support local SEO.

✦ ✦ ✦

If your website doesn’t need a full redesign but could use some work to better reflect your business today, my Strategic Website Review & Implementation service might be a good fit. Send me a message to get started!

08/07/2026

I’ve been working on something new behind the scenes, and I’m excited to finally start sharing it.

This September, I’ll be launching the Avenue Bee Template Shop, beginning with Starling: a premium Wix Studio website template designed for portfolio-driven creative businesses.

One thing that was important to me while designing Starling was flexibility. The same design system can take on a completely different personality with new photography, branding and messaging, so you can make it your own without starting from scratch.

More than just a homepage, Starling is a complete website system with strategically-designed pages, CMS functionality, resources and guides to help make launching your website a little easier.

I’ll be sharing more over the next few weeks, including what’s included, pricing and customization options. My goal is to launch on September 1, and I can’t wait to show you more!

06/24/2026

Not every website project starts with a complete rebrand.

For Michelle, the goal was to take what already existed and create a more polished, professional online presence around it.

We refined the visual direction, simplified the experience and focused on the details that shape first impressions.

Swipe through to see how we transformed The Devine Medium’s website while staying true to the business she had already built.

Address

Valparaiso, IN

Website

http://avenuebeestudio.com/

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