70&Sunny founded by James Adamitis in 2013, is a lifestyle brand clothing-line based out of Los Angeles, California. It is solely focused on bringing the highest quality comfortable luxury men’s and woman’s clothing to its customers while inspiring them to find happiness in life while wearing the brand. James, originally from Ohio, moved to California in 2003, and he instantly fell in love with ev
erything “California”. After a career choice temporarily forced him out from California, he decided to take fate into his own hand and do everything possible to get back to the 70-degree temperatures and sunshine in Southern California! James’s vision for 70&Sunny is simple: the brand is a revolutionized collection of fresh threads inspired to ignite your SHINE! To achieve such a grand vision, the Company is committed to providing the best customer service, in addition to working with only the most detail-oriented, local manufactures, while promoting positive, comfortable, and inspired luxury clothing to the mainstream market. The underlying values and principles for the Company include: quality in everything we do, a “negative-free fashion” image, letting customers purchase high-quality apparel without shutting out their conscious, “the motivation is in the details” (working with only the best local production factories), and “positivity is not a fad, but our passion.”
