goodr

🦩 Active Eyewear for Anyone
🕶️ NO SLIP • NO BOUNCE • ALL POLARIZED • ALL FUN goodr makes $25 active sunglasses for everyone. (It's not a store. It's a party!

All of our badass shades speak to the four Fs: Fun, Fashionable, Functional, and 'Ffordable. During its seven-year overnight success, goodr added five verticals (RUN, BEAST, BIKE, GOLF, GAME), expanded to seven frames (OGs, BFGs, Runways, Circle Gs, Mach Gs, VRGs & PHGs), collaborated with major brands (Warner Bros, The Rolling Stones, PBR, Dunkin'), and increased to 2,500+ stores in 20+ countries

. In 2021, the brand launched The goodr Cabana, an experiential retail store located in the heart of the Abbot Kinney shopping district in Venice, CA. But it's also a store.) goodr sunglasses have won several product awards, including Runner's World Gear of the Year (three times!),and a buncha others we don't have enough space to mention!

06/16/2026

A Roadrunner built goodr. So naturally, we built the Roadrunners some goodrs.
Introducing goodr x : a custom collegiate drop born from our CEO’s MSU Denver roots.
Get Red. Get Blue. Get Rowdy.

06/15/2026

If anyone asks, this was a mandatory team building exercise…

06/14/2026

Everything looks a little brighter through Barbie™-tinted lenses.

06/11/2026

Running is all about joy, friendship, and finding community...and no one knows more about the transformative power of running than goodr athlete Alexi Pappas and her friend Lisa. Although visually impaired, Lisa has overcome obstacles and obliterated running goals with Alexi as her guide. And their most recent accomplishment? Finishing their 5th Boston together, trusting in the relationship and the communication style they’ve built over the last five years as athlete and guide...and also as friends. We got to go behind the scenes with this powerhouse duo to capture the magic of their partnership at full speed. Trust us, you’re gonna want to see this.  
Head to our link in bio to watch the full story on YouTube!

06/10/2026

Get ready for some FÚTBOL...FOOTBALL...SOCCER?! ⚽

Whatever you call it, three pairs of sunnies are re-entering the lineup thanks to goodr Rewind, so you can rep your home country in style & solidify yourself as a watch party host with the most!!! Sunnies stepping onto the pitch:

Canada - Sorry Not Sorry (But Actually Sorry)
Mexico - DTF: Down to Fiesta
United States of America - Suck It, King George

Grab one or grab 'em all...just don't grab the ball with your hands (unless you're the keeper)!!!

06/07/2026

Something iconic is on the horizon. Stay tuned.

06/05/2026

Just dropped! Limited-edition Star-Spangled Birthday Suit sunglasses just in time for the Fourth of July! Imagine the sky ablaze with a dazzling display of fiery chrysanthemums, as a *pop* *pop* *crackle* of sizzling sparks rains down while you sink your teeth into your 5th hot dog of the night at the nudist colony's annual 4th of July BBQ. Even if clothing's optional, you'll still want to rock these red, white, and blue fireworks sunnies. They're going to disappear faster than Twyla's famous potato salad! Grab 'em while you can!

05/27/2026

🌍 7 shades. 7 continents. ✈️ Take your face on a trip around the world with limited-edition shades. Where do YOU want to go? 🧳

🇯🇵 Japan: Shrine and Dine in Kyoto 🍣 ⛩️
🇪🇬 Egypt: Pyramid Scheming in Cairo 🐫 🔺
🇩🇰 Denmark: Hygge and Seek in Copenhagen ☕ 🕯️
🇺🇸 USA: Carl's Miami Vices 🌴 🍹
🇧🇷 Brazil: Carnaval Hangover in São Paulo 🎉 🥁
🇦🇺 Australia: Sydney Surf & Snack Attack 🏄‍♂️ 🍟
🇦🇶 Antarctica: Zero Chill in Antarctica 🧊 🐧

Each pair includes custom packaging with passport stickers. And zero TSA pat-downs.
Ope, gotta go, our flight's boarding. 🛫 💨

05/26/2026

😎 Anyone can pitch a sunglasses launch at goodr...Well, anyone who works here. Duh.

What would YOU pitch? Tell us below!

05/22/2026

Mentally, we’re here too.

Address

1348 Abbot Kinney Boulevard
Venice, CA
90291

Website

http://www.goodr.com/

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