The Purple Goose

The Purple Goose The Purple Goose is a specialty clothing and accessories boutique with a fun curated collection. We have TWO locations! Paoli is open Fri-Sun 11-5.

One storefront is in a small artist community in Paoli, Wisconsin (6890 Paoli Rd) and the other storefront is in Verona, WI. The hours posted on Facebook are for the Verona store. If you’d rather shop online, download our iOS or Android app for easy shopping from anywhere!

Summer dress season is in full swing! 🌸🦋☀️New arrivals are waiting for you in Paoli and we have the perfect pieces for a...
06/03/2026

Summer dress season is in full swing! 🌸🦋☀️

New arrivals are waiting for you in Paoli and we have the perfect pieces for all your summer plans.

📍 Paoli Hours:
Thursday–Sunday | 11 AM–5 PM

Can’t make it to Paoli? Shop online and choose convenient pickup in Verona or have your order shipped right to your door! ✨

Who else loves dress season as much as we do? 💕🌸

06/02/2026

Live Sale! All New Summer Arrivals!

05/29/2026

Easy, breezy, and blooming with charm! This beautiful linen dress features hand-painted floral details, a flattering one-size fit, and effortless style you’ll reach for all season long. Available in soft beige and classic white. Find your favorite at The Purple Goose! 💜

05/28/2026

This one-size linen romper features hand-painted flowers, adjustable ties, and the cutest effortless fit. Available in dreamy blue and green at The Purple Goose 💜
We promise, it’s one size fits all!

05/28/2026

Paoli is open today! Thursday 11-5 and Friday 11-5

05/27/2026

Live Sale! All New Arrivals for the Week!

The most feminine top ever made for sunny days might be this one. Soft chiffon and a floral print give this an easy, ele...
05/26/2026

The most feminine top ever made for sunny days might be this one. Soft chiffon and a floral print give this an easy, elevated but casual look OR pair it with flowy linen pants for a more dressed up look.

🌞Take a look on line at shopthepurplegoose.com or stop into our Paoli shop Friday through Sunday 11-5 and check it out in person. It does not disappoint🌺

05/23/2026

It's official📣 We've unplugged the open sign in Verona until we turn it back ON June 17 for Market Week.
You can still count on us to roll out those great Goose finds in our Paoli store & on line. We'll also be busy behind the scenes prepping for Market Week in Verona... so keep watch and we will give you all the fun details soon.

Paoli Hours Sat/ Sun 11-5💜

05/21/2026

It's not too late! Here's a peek at some of the fabulous stuff that's all 30 % off. The sale ends Friday May 22 at 5pm and we'll be closing our Verona store to prep for our first ever, next generation shopping experience *MARKET WEEK* beginning June 17.

We've got new arrivals you're gonna love in Paoli shop, too. We're open there Friday-Sat-Sun 11-5.

Address

1690 Paoli Road
Verona, WI
53593

Opening Hours

Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+16088452368

Website

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