The Full Cup & Co.

The Full Cup & Co. www.thefullcup.com The Full Cup is a full-service European-style bra fitting salon. We specia Appointments are currently required!
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Re-introducing the new and improved Soire Iconic from our favorite Italian line Cosabella! The re-imagined line has a fe...
06/18/2026

Re-introducing the new and improved Soire Iconic from our favorite Italian line Cosabella! The re-imagined line has a few new styles; the curvy bralette, the plunge bra (both in-store now), and the full cup bra.

The plunge bra is an elevated mesh basic with clean and smooth lines. Available in two continuity colors Black and Sabbia (n**e).

We are excited for our new arrivals!!! Perfect styles for summer fashion and weather! ☀️🥵Reminder: We work by appointmen...
06/18/2026

We are excited for our new arrivals!!! Perfect styles for summer fashion and weather! ☀️🥵

Reminder: We work by appointment, we will do our best to accommodate walk-ins, however summers are usually busy for us. We highly encourage booking your appointment in advanced.

Our website shows our appointment calendars and it’s very easy to book online.

New arrival from Prima Donna! If you love the Epirus plunge bra, you will love the close cousin! Salerno half-padded plu...
06/18/2026

New arrival from Prima Donna! If you love the Epirus plunge bra, you will love the close cousin! Salerno half-padded plunge bra has the same cut as the Epirus with a softer lace. Available in Natural, Midnight Blue and Candy Ginger.

A few days ago, I was up at 3am while my brain was working its strategy magic in the quiet hours of the morning, I reali...
06/14/2026

A few days ago, I was up at 3am while my brain was working its strategy magic in the quiet hours of the morning, I realized that without any trumpets playing in the background, without any fanfare, or pomp and circumstance, I reached a business level that seemed very impossible to accomplish especially in the aftermath of a global pandemic.

I’m not saying this to brag, every day I mark and save posts from other businesses, some in my industry as well as others announcing their unfortunate closing. It’s not loss on me that the struggle is real for many small business owners like myself, which makes it more surreal for me to keep pushing forward.

It would have been easier to get discouraged and throw in the towel, and God knows I felt like it so many times since the pandemic; however, a mantra I learned in life in general, one that was seared in my mind after 20+ years in the military to include 10 years supporting the operators at the tip of the spear in special operations. Their saying that kept me going: “if you don’t quit, you win!”

After completing my work, I sat in the dark, in silence just thinking to myself, “you are almost there and to think you doubted your abilities” especially hearing the well-meaning naysayers and of course the social media commandos that hide behind their keyboards to insult people and their businesses without even an once of thoughtfulness and compassion for what it takes to run a business without corporate backing. We are not Amazon or a huge department store, we are a small business doing what big stores do with more money and staff. I’m grateful that I learned to bypass that part, and to remain strong in what I knew was true for me.

As I reach this invisible milestone to the general public, I’m singing, I Celebrate “ME” from Inga Rose because I know what it took to get me here.

I’ll leave you with these 3 things: 1) If God put a dream, a purpose in your life, keep going. 2) Surround yourself with people that celebrate you more than you celebrate yourself because they know you. 3) If you don’t quit, you win! Rest if you must. Cry if you must! Pray until your miracle happens, and believe me, it will happen! 🙏

Summer is here in full force! Hot days, beach bum, pool parties! Did you order your cup-sized bathing suit? We have opti...
06/13/2026

Summer is here in full force! Hot days, beach bum, pool parties! Did you order your cup-sized bathing suit? We have options! Get your bathing suit fitting today and order the perfect swimsuit for you!

Matilda with daises in Hot Pink! This color is not going to last too long. It’s a fashion color delivering in August. Ta...
06/11/2026

Matilda with daises in Hot Pink! This color is not going to last too long. It’s a fashion color delivering in August. Taking pre-orders now.

This is a good time to get refitted and upgrade your intimate apparel for summer. Make your fitting appointment today on our website.

Matilda plunge bra by  - the star 🌟 of the show. Available now in this refreshing Sunset color perfect for the summer ni...
06/11/2026

Matilda plunge bra by - the star 🌟 of the show. Available now in this refreshing Sunset color perfect for the summer nights concerts and picnics. This is a fashion color, subject to vendor availability. Orders yours today!

Remember, this is a good time to get refitted and upgrade your intimate apparel for summer. Make your fitting appointment today on our website.

Yes, you heard that correctly! This Saturday we opened a calendar for walk-ins and have fitters ready to get you fitted!...
05/30/2026

Yes, you heard that correctly! This Saturday we opened a calendar for walk-ins and have fitters ready to get you fitted!

Call to check on the schedule as our morning appointments get filled up quickly!

Address

1017 Laskin Road , Ste. 102
Virginia Beach, VA
23451

Opening Hours

Monday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+17572269441

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