Waco Running Company

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Waco Running Company Waco Running Company is Waco's locally owned run store. What makes a great running store? We're here to help! WE RUN WACO!
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We're here to help runners, walkers, and everyone in-between to find the best shoes for their comfort or performance needs. We believe it’s many things: A staff invested in your success, the knowledge to put you in the proper shoe, the selection you need to make an informed decision. Waco, Texas is our home, and our happy place is exploring the city we love on foot. Our success goes hand in hand with the growth of our hometown, and we look forward to playing a part in its success. With a biomechanical, information driven approach to shoe sales, we believe the staff at Waco Running Company is comprised of some of the most passionate people in the sport. On top of our wide array of running shoes, we also provide the best selection of activewear in the city. With the latest selection of running shorts, tops and tights, as well as reflective equipment, hydration and nutrition, our staff is well prepared to outfit new runners and experienced athletes alike. Come by to check out the latest gear, grab an energy bar for your next run, or chat with our staff about upcoming races and events in the area. Se habla espanol. / We employ Spanish speaking employees.

Built just as much for the chill days as the hard runs, the Hoka Clifton is a staple in any rotation👟 Try it out for you...
10/14/2026

Built just as much for the chill days as the hard runs, the Hoka Clifton is a staple in any rotation👟
Try it out for yourself here at the shop!

We’re excited to start our first WRC training program! Signup is completely free, the only thing you’ll have to pay for ...
10/13/2026

We’re excited to start our first WRC training program! Signup is completely free, the only thing you’ll have to pay for is the race entry itself. 🏃‍♂️🏃🏼‍♀️

https://runsignup.com/Race/TX/Waco/WRCBeginner5KTrainingGroup

This is a training program open to all skill levels whether you’ve never ran (or walked!) a 5k before, or if you have and want to set a new PR. Everyone is welcome!

Michael will be leading the training groups each week meeting on Tuesday’s and Saturdays, with the training plan being sent out to all participants weekly.

Additionally, everyone who signs up will receive a few added perks sent out once you sign up. Just scan the code or hit the link in our bio to sign up!
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- Race: The Jolliest Bunch of Runners 5k (12/19/26)
- Training Start Date: 10/31/26
- Meet Days: Tuesdays 6:30pm, Saturdays 8:30am
- Communication: We will send out all communications via GroupMe and Email
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There sure have been a lot of pastry themed 5k’s recently… not that we’re complaining 🍩😋The Shipley’s donut dash was a b...
10/11/2026

There sure have been a lot of pastry themed 5k’s recently… not that we’re complaining 🍩😋

The Shipley’s donut dash was a blast yesterday, we had a great time running and stuffing ourselves with as many donuts as we could!

Here’s some of the local races we’re excited about happening here in Waco this October 👻🎃
10/07/2026

Here’s some of the local races we’re excited about happening here in Waco this October 👻🎃

10/02/2026

We had a lot of people putting in the work this month in our mile-a-day challenge, but we can only have one winner.

Congrats to Bryan Williford for winning this months challenge drawing for a free pair of shoes! Great job on getting those miles in, and great job to everyone else whether you did 1 day or all 30!

09/30/2026

It’s time to stock up for Iron Man! Here’s some of our favorite nutrition brands we’ve got for you here at the shop:








09/25/2026

We’re one week out from Iron Man Waco, here’s Paul Payne from Team Waco telling a little bit about who he is and what inspired him to go for an Iron Man!

The new GT 2000 15 from ASICS is keeping stability shoes looking fly with the khaki green color way 👀
09/23/2026

The new GT 2000 15 from ASICS is keeping stability shoes looking fly with the khaki green color way 👀

09/20/2026

It’s important to recover properly after every run. Check out our selection of recovery shoes to see which ones right for you!

Address

700 Franklin Avenue
Waco, TX
76701

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm
Sunday 12pm - 5pm

Telephone

+12542351350

Website

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