Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

Ring the wedding bells, Madeline said YES! to the dress! She and her squad came and conquered today! She wasn't quite su...
09/05/2026

Ring the wedding bells, Madeline said YES! to the dress! She and her squad came and conquered today! She wasn't quite sure what she wanted, but had a general idea. We kept the majority of the gowns in her wheelhouse, but threw in a few out of pocket ones for good measure. Just when we had narrowed it down to a top two, this bride asked ME if I had any other dresses that fit the bill. I sure did, it just hadn't made it's way to the dressing room yet, so we went in a hurry and grabbed it. Wouldn't you know it was exactly what she was looking for and she staked her claim to her dream gown with a solid "Yeh" and sealed the deal! Thank you for choosing us for your wedding gown needs! We are honored to welcome you to the Brides Expressions forever family! 🫶🥰✨👰‍♀️💍🍾🎉

Wedding season is firing back up full steam! We have a handful of wedding weekend shout outs to give!Our bride Whitney s...
09/04/2026

Wedding season is firing back up full steam! We have a handful of wedding weekend shout outs to give!

Our bride Whitney says I DO and commits to a lifetime of love with her fiancé.

Taylor and his bride cement their vows in front of friends and family.

Andrew and his love celebrate their life together as husband and wife.

Tim and his fiancé share a kiss and make their love to each other known to all.

We wish all the lovely couples getting married the most joyous weekend with their closest friends and family. May you all be blessed with life's greatest treasures, and never ending love, laughter, happiness, health, success, and joy. Congratulations! ❤👰‍♀️💍🤵‍♀️🍾🥂🎉

Eve said YES! to the dress! She and her bridal brigade came to us on Saturday, and we gave them everything we had! We tr...
09/03/2026

Eve said YES! to the dress! She and her bridal brigade came to us on Saturday, and we gave them everything we had! We tried ball gown, fitted, flared, mermaid, over the top detail, mid level sparkle, and plain jane. Somewhere in that mix, we were able to put a gown on her that lived rent free in the back of her head all weekend. She came back today to get back into it, and officially made it her gorgeous gown for her big day! Thank you for choosing us to put you in the gown you didn't know you needed! 😁🥰 Welcome to the Brides Expressions forever family! ✨🫶👰‍♀️💍🍾🎉

this week features our glistening goddess gown, Seraphina!This girl is an ethereal A-line gown crafted from layers of ...
09/03/2026

this week features our glistening goddess gown, Seraphina!

This girl is an ethereal A-line gown crafted from layers of fine, glittering ivory tulle that catches the light with subtle shimmer. The sheer bodice is structured with exposed corsetry boning, featuring a deep plunge neckline with a delicate illusion inset and slender, embellished straps. Intricate three-dimensional floral lace appliqués cover the bodice and cascade gracefully down the skirt in botanical vine patterns. The appliqués are adorned with subtle clear sequins, tiny glass beads, and lifelike fabric petals that add tactile texture. The low V-shaped back mirrors the front detailing, transitioning seamlessly into a voluminous, flowing skirt with elongated cathedral-length train. The leaf-and-floral lace trails beautifully along the shimmering tulle hemline. Caught between the beautiful structured bodice and flowy whimsical skirt, are some hidden pockets!

Seraphina can be ordered in 5 colorways, and in any size 2-30! In store, we have her in sample size 18! If you are looking for a gown that is going to elevate you next to the gods, this is her!

Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Our wedding weekend shoutout goes to the beautiful Eileen as she and her fiancé celebrate their love together and get ma...
08/28/2026

Our wedding weekend shoutout goes to the beautiful Eileen as she and her fiancé celebrate their love together and get married! May you be abundantly blessed with all the best life has to offer! Congratulations!! 🎉🍾🥂🫶🥰👰‍♀️💍🤵‍♀️

08/28/2026

Katie said YES! to her dress! She and her mother came to us with an exact idea of what she was looking for, and we had just what they wanted! I showed her one that aligned with all the details she had described, and asked if she wanted to try it on. Of course she did! So we pulled a few other possible matches and away we went to the dressing room. She got into the first one, and that is all it took. She knew in her heart it was an immediate YES!, but they had previous arrangement in the works that they needed to wait on before committing to this dress. So we said "no problem, see ya later" and sent them on their way. A few days later, they both came back, put Katie into her dress, and then sealed the deal on the gown she is going to walk down the aisle in! Congratulations! Thank you for choosing us for your wedding dress needs! Welcome to the Brides Expressions forever family! ✨🫶🥰😍👰‍♀️💍🍾🎉

🚨‼️NEW GOWN ALERT ‼️🚨 this week brings you this stunning new addition named Fae and she is absolutely magical!This brea...
08/26/2026

🚨‼️NEW GOWN ALERT ‼️🚨
this week brings you this stunning new addition named Fae and she is absolutely magical!

This breathtaking basque waist, A-line gown is a masterclass in romance, weaving together rich botanical textures and effortless movement. The front features a flattering V-neckline adorned with structured, vine-like lace appliqués that beautifully contour the bodice. Swirling embroidery seamlessly shapes the waistline, flowing into an airy tulle skirt with an integrated layer of subtle shimmer that captures the light with every single turn. Turn this gown around, and the back truly deserves a moment of its own. A sculpted V-back meets delicate, detachable cold-shoulder straps that can be turned into thicker on shoulder straps. The absolute star of the show is the spectacular, sweeping cathedral train, which extends into a grand display of lace artistry. It is the perfect choice for a whimsical walk down the aisle and a magical evening under the lights.

Fae can be ordered in 5 colorways and in any size 2-30. In store we have her in sample size 22. If you are looking for a gown that gives regal, whimsical, and a ton of bridal beauty, Fae is just what you need!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

We have 3 wedding weekend shoutouts to give today!Our gorgeous bride Destiny and her love Chris tie the knot and celebra...
08/21/2026

We have 3 wedding weekend shoutouts to give today!

Our gorgeous bride Destiny and her love Chris tie the knot and celebrate their future together as husband and wife.

Our beautiful Sara and her groom Tyson exchange their vows and commit their love to each other.

Our lovely Consuela and her fiancé Christhiam say I DO to a lifetime together.

We wish all 3 amazing couples the most beautiful weekend and lives filled with endless love, laughter, health, happiness, joy, and success! ❤👰‍♀️💍🤵‍♀️🍾🥂🎉

Wishing Connor and his bride a happy wedding day today! Congratulations! Wishing you both eternal love, laughter, health...
08/20/2026

Wishing Connor and his bride a happy wedding day today! Congratulations! Wishing you both eternal love, laughter, health, happiness, joy, and success together as Mr. & Mrs.!!!

🚨‼ NEW GOWN ALERT ‼🚨For this week we have a new gown for you! This is Kate, and she has it all! Enchant your guests fr...
08/20/2026

🚨‼ NEW GOWN ALERT ‼🚨
For this week we have a new gown for you! This is Kate, and she has it all! Enchant your guests from the moment you step down the aisle in this breathtaking A-line bridal gown, masterfully designed to balance classic romance with contemporary sophistication. This dress features a romantic plunge V-neckline softened by an ultra-fine, sheer illusion panel, which effortlessly flows into delicate lace straps and a dramatic, low-cut V-back framed by a classic row of fabric-covered buttons. Exquisite baroque-inspired botanical lace appliqués adorn the bodice and cascade elegantly down the skirt, which is crafted from layers of ethereal tulle infused with a subtle, shimmering glitter layer that catches the light beautifully from every angle. This exquisite artistry culminates in a spectacular, cathedral-length train finished with a dramatic, scalloped lace border, making the gown an unforgettable choice for an elegant cathedral ceremony, a grand ballroom reception, or an upscale estate wedding.

Kate can be ordered in 4 different colorways, and in any size 0-30. In store we have her in sample size 14. If you are looking for a timeless vintage inspired gown that is outside the ordinary box, Kate is just the girl for you!

Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm

Telephone

+16058821010

Website

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