Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

It's wedding weekend shoutout time!Our beautiful bride, Summer, says I DO to her fiancé for a lifetime of love!Our gorge...
06/19/2026

It's wedding weekend shoutout time!

Our beautiful bride, Summer, says I DO to her fiancé for a lifetime of love!

Our gorgeous bride, Kiley, shares vows with her almost husband in a confirmation of commitment!

Our groom, Zach, is suiting himself and his closest friends and family up for the ceremony that makes his favorite girl, his wife!

And

Our groom, Austin, declares his love with his bride by his side in front of those who matter most.

Congratulations to you all! May the weather cooperate, may your cups overflow, and may all of your lives together as husbands and wives be nothing short of amazing! ❤🎉🥂🍾👰💍🤵

If you are looking for a LBD, want to get a jump start on homecoming, or just want a cute summer dress, we have a variet...
06/19/2026

If you are looking for a LBD, want to get a jump start on homecoming, or just want a cute summer dress, we have a variety of styles, colors, and sizes on sale for just $20 each! Come get a designer dress for a fraction of the cost!

features our beauty Sage! This fitted gown is like no other! She gives boho, Victorian, country, and just all around s...
06/18/2026

features our beauty Sage! This fitted gown is like no other! She gives boho, Victorian, country, and just all around stunning! The proof is in the pictures! Her wide mesh straps come adorned with pearls and crystal beads. Sparkle sequins overlay the lace appliques giving her untouchable shimmer. Her sheer bodice can be ordered lined in any of the 5 colors that she comes in. A dash of sexy is added to the modest v-neck cut with a mesh layered drop V. Sage can be ordered in sizes 2-32. In store we have her in sample sizes 12 and 20. We also have her in an a-line version if you want a more comfy fit! Come make this one-of-a kind yours today!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Wedding weekend is upon us again and we have another set of couples getting hitched!Our groom, Jackson, is going to repe...
06/12/2026

Wedding weekend is upon us again and we have another set of couples getting hitched!

Our groom, Jackson, is going to repeat his vows and dedicate himself to his bride-to-be and their lives together!

Our bride, Christina, will stun as she walks down the aisle to the love of her life to spend the rest of her life as a wife!

We wish you all endless love, laughter, health, happiness, success, and joy as you navigate your new lives together as Mr. & Mrs! ✨🫶🥰👰‍♀️🤵‍♀️💍🥂🍾🎉

🚨‼️ NEW GOWN ALERT ‼️🚨Another new wedding gown graces your this week! This minimalist sheath gown keeps a clean silhou...
06/11/2026

🚨‼️ NEW GOWN ALERT ‼️🚨
Another new wedding gown graces your this week! This minimalist sheath gown keeps a clean silhouette while quietly layering in detail. Crafted in crepe with sequin lace appliques over Chantilly lace, it features a high neckline, long sleeves, and a natural waistline that flatters without fuss. The look is finished with a soft, floor-length hem for an elegant, understated presence. She is available in ivory only and can be ordered in sizes 0-30. In store we have her in sample size 8. Get in here and be the first one to try her on!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

We have two couples for our wedding weekend shoutout!Our lovely bride, Julie, and her fiancé say their vows and take on ...
06/05/2026

We have two couples for our wedding weekend shoutout!

Our lovely bride, Julie, and her fiancé say their vows and take on the future together as Mr. and Mrs.

Our groom, Austin, and his bride-to-be are spending the day with friends and family to declare their love to each other by saying I DO!

We hope the weather straightens up for you guys! We also wish you all endless love, laughter, health, success, and joy! Congratulations again and many blessings! 👰🤵💍🍾🥂🎉❤️

Ellen said YES! to her dress today! This gem and her friends came in Saturday to see if they could broaden her wedding d...
06/04/2026

Ellen said YES! to her dress today! This gem and her friends came in Saturday to see if they could broaden her wedding dress horizons. Everyone is so glad that they gave us a try, because she ended up falling in love with a dress that really was her and what she was looking for. There were many dresses tried on, and after all that competition, one just shined through them all. There was no way she wasn't going to seal the deal and make this stunner her own! Thank you for giving us a try! We are all so happy you did! Welcome to the Brides Expressions forever family!! ✨🫶🥰👰‍♀️💍🍾🎉

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm

Telephone

+16058821010

Website

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