Primm's

Primm's Highly Curated Selection for the Modern Woman. Discover timeless fashion essentials and designer pieces curated for women who invest in sophisticated style.

Shop luxury wardrobe staples and elevate your look with our handpicked selection of premium fashion items. Shop designer fashion online or at our boutique in Winston-Salem, NC.

06/05/2026

On the summer menu: gorgeous sets, unique basics and styles you can mix and match all summer long 🤍 These new arrivals just landed so hurry and shop in store or online!

06/04/2026

Just saying!! Catch us finding joy by shopping all these gorgeous event wear dresses for summer!

06/03/2026

When new arrivals come in our paychecks peace out ✌️ And you can’t blame us, because look at these arrivals!! Stop by to shop in store or online. See you soon!

06/03/2026

New arrivals from Faithfull AND a sweet new stylist?? It’s a big week for Primm’s! Come by to check out these summer staples, and to say hi to Erin, a new stylist on the team!

06/01/2026

Your closet’s new favorite pieces have landed 🫶

The Annabo set in this reel isn’t available to shop online quite yet, but DM us for the details on it!

05/30/2026

We need purchases, not pickup lines Xx shop upscale pieces from designers you know and love at Primm’s, an East Coast based luxury boutique. It’s way more fun than going for coffee with that guy from Raya, we promise 🫶

05/30/2026

Menswear has officially arrived at Primm’s 🕶️⚓️🖤

We’ve carefully curated a menswear collection that blends timeless tailoring with a modern perspective! These are Versatile pieces that feel current without chasing trends.

From brands you already know and love to new discoveries we’re excited to introduce, every piece was selected with intention.

Our goal? To create a collection that feels distinctive, wearable and built to last.

Whether you’re refreshing your wardrobe or searching for those everyday staples that always look put together, we think you’ll find something worth trying on.

Stop by and explore what’s new in menswear at Primm’s!
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Join us at Primm’s for a special beauty event with WOO Cosmetics featuring one of Amie’s absolute favorite brands — Tris...
05/28/2026

Join us at Primm’s for a special beauty event with WOO Cosmetics featuring one of Amie’s absolute favorite brands — Trish McEvoy. ✨

If you know Amie, you know her love for Trish runs deep. These products have been longtime staples in her routine for years; the go-to beauty essentials she always comes back to for effortless, elevated everyday beauty.

Experience the brand alongside personalized beauty guidance, skincare recommendations, and makeup expertise from the team.

Whether you’re discovering Trish McEvoy for the first time or already obsessed, this is the perfect opportunity to refresh your routine and shop some of the most iconic products in beauty.

We can’t wait to host you for an afternoon of beauty, skincare, shopping, and all things glow. 🤍

RSVP by emailing [email protected] or send us a DM to reserve your spot.
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We are CLOSED today in observance of Memorial Day! Have a safe and happy holiday. Don’t forget, you can shop black dot i...
05/25/2026

We are CLOSED today in observance of Memorial Day!

Have a safe and happy holiday. Don’t forget, you can shop black dot items online while inventory lasts at 40% off!

05/24/2026

Our sale is no 40% off selected items! Open today until 5. Tomorrow hours are to be decided and announced. Come see us!

Address

1214 Reynolda Road
Winston-Salem, NC
27104

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 5pm

Telephone

+13369606402

Website

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