Primm's

Primm's Highly Curated Selection for the Modern Woman. Discover timeless fashion essentials and designer pieces curated for women who invest in sophisticated style.

Shop luxury wardrobe staples and elevate your look with our handpicked selection of premium fashion items. Shop designer fashion online or at our boutique in Winston-Salem, NC.

09/05/2026

Fall collections from our favorite labels have dropped 🍂 Some of these designers seriously outdid themselves, and we think these pieces are going to move quickly. Come by and shop what’s new!

09/03/2026

Our tailgate party is happening TODAY! Come by to shop at 25% off with a valid student discount ID and get a fresh look for game day!

See you soon 🫶

Your long weekend just got a lot better dressed. 🥂Our Labor Day Sale starts Wednesday, September 2nd and runs through Mo...
09/01/2026

Your long weekend just got a lot better dressed. 🥂

Our Labor Day Sale starts Wednesday, September 2nd and runs through Monday, September 7th — online & in-store.

✨ 15% OFF orders up to $250
✨ 20% OFF orders up to $500
✨ 25% OFF orders $500+

Sale applies to full-priced merchandise only. Jewelry excluded. No code needed.

And yes — we’re open all weekend (if there are changes to the hours we will post on socials and Google business) so come shop, sip, and find something fabulous for fall. 🤍

Store hours may be adjusted — confirm with Amie by calling the store to ensure that we are open 🫶

Your long weekend just got a lot better dressed. 🇺🇸✨Our Labor Day Sale starts Wednesday, September 2nd and runs through ...
09/01/2026

Your long weekend just got a lot better dressed. 🇺🇸✨

Our Labor Day Sale starts Wednesday, September 2nd and runs through Monday, September 7th — online & in-store.

NEW ARRIVALS
15% off orders up to $250
20% off orders up to $500
25% off orders $750+

PLUS, IN THE BACK ROOM:
60% off all summer styles + an EXTRA 15% OFF already reduced pieces.

No code needed. We’ll be open all weekend, so consider this your excuse to come see what’s new. 🥂

Store hours may be adjusted — please confirm before visiting.

08/31/2026

With all these cute new arrivals my budgeting skills are kind of out the window 🥲 Tap to shop!

08/28/2026

🏈🎉 BACK TO SCHOOL TAILGATE AT PRIMM’S! 🎉🏈

School is back, football season is here, and we’re celebrating the best way we know how… with a TAILGATE PARTY + 20% OFF for students! 👗✨

Join us September 3rd ALL DAY in store, grab your friends, and come shop our newest arrivals. We have SO many pieces right now that are perfect for game day — whether you’re headed to the tailgate, the stands, or out afterward. 🏈🤎

Need help putting together the perfect game-day look? We’ve got you. Come browse, try things on, and let us help you find an outfit you LOVE.

📅 September 3
🎉 Tailgate Party ALL DAY
🎓 Students get 20% OFF everything in store!

Grab your friends & come celebrate back-to-school season with us at Primm’s! 🥂🏈👗

08/24/2026

New Faithful ✨💅 Tap to shop!

08/22/2026

TODAY at Primm’s 🤍 Our 3.1 Phillip Lim Trunk Show is here — but today is about so much more than beautiful clothes. It’s about showing up for one of our own.

We’re also serving Biscuitville biscuits in honor of our sweet Mia! 🥹 Mia is always the person making everyone else’s day a little brighter — often by showing up with biscuits in hand — and now, as she navigates her battle with cancer, it’s our turn to show up for her.

All week long, make a donation to support Mia and receive $10 OFF your purchase at Primm’s. Every donation, every kind word, and every person who rallies around her means so much.

Nothing matters more to us than community, and seeing so many of you come together for Mia has been incredibly special. 🤍

Come spend your Saturday with us, shop the Phillip Lim Trunk Show, grab a biscuit for Mia, and help us surround her with all the love she so freely gives to everyone else.

We can’t wait to see you! 🥐🤍

Fridays call for a trip to Primm’s with your girls 🫶This look is featuring DAMSON MADDER.- we just got in even MORE incr...
08/21/2026

Fridays call for a trip to Primm’s with your girls 🫶

This look is featuring DAMSON MADDER.- we just got in even MORE incredible pieces from them, plus new arrivals from 3.1 Phillip Lim! Come by and see us 🫶

08/20/2026

TODAY’S THE DAY! ✨🥂 The 3.1 Phillip Lim Trunk Show is happening TODAY at Primm’s, and we cannot wait to see you!

Come shop an incredible selection from Phillip Lim, discover something new for your fall wardrobe, and enjoy light bites + libations while you browse. 🍸✨

Fashion, friends, fabulous finds… what more could we ask for? Stop by, sip, shop, and spend the day with us at Primm’s! 🤍

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Address

1214 Reynolda Road
Winston-Salem, NC
27104

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 5pm

Telephone

+13369606402

Website

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