BeachWeek Club

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BeachWeek Club Where fashion and purpose meet for mental health. Join the movement, make a statement!

10/23/2026

The new luxury is handmade.
No machine. No shortcuts. Just me, a needle, and red thread — stitching AMI for Anna Maria Island, one letter at a time.
This is practice #2. She’s already behaving better than #1.
Would you wear your favorite place like this? 🤍
MinnesotaMade MakeTimeForRest

Some mornings call for dancing at sunrise. 🌅No agenda. No rush. Just salt air, a soft sweatshirt, and ten minutes that a...
10/19/2026

Some mornings call for dancing at sunrise. 🌅

No agenda. No rush. Just salt air, a soft sweatshirt, and ten minutes that are entirely yours.

This is what we mean by make time for rest & relaxation. 🤍

MinnesotaMade

You don’t need a plane ticket to feel like you’re on beach time.5 tiny rituals. 10 minutes or less. All count as rest.Sa...
10/15/2026

You don’t need a plane ticket to feel like you’re on beach time.
5 tiny rituals. 10 minutes or less. All count as rest.
Save this for the day you need it, and tell me — which one are you trying today?

10/14/2026

BeachWeek was never just about sweatshirts.
It’s about giving yourself permission to rest. To slow down. To keep the beach-day feeling close to you.
We make everything locally, and we stand for mental health awareness — because rest is productive.
Follow BeachWeek Club for rest reminders. You deserve a BeachWeek.

10/01/2026

BeachWeek.

MOOD. I’ve been playing around with what I want BeachWeek to be. Less “luxury clothing brand.”More the feeling of BeachW...
09/19/2026

MOOD.

I’ve been playing around with what I want BeachWeek to be.

Less “luxury clothing brand.”
More the feeling of BeachWeek.

Think beach days, little luxuries, things that make you slow down, gifts, accessories, experiences, and those little things that make you think… I need a BeachWeek.

These are a few of the things currently inspiring me. A little mood board, a little dreaming, a little “what if we did this?” ✨

And I’d love your opinion…

When you think of BeachWeek, what would YOU want to see more of?
Products? Beach essentials? Gifts? Experiences? Something totally different?

Tell me. I’m listening.

Some journeys change you forever. 💙This BeachWeek, one of our BeachWeek girls lived out a dream of walking the Camino d...
05/17/2026

Some journeys change you forever. 💙

This BeachWeek, one of our BeachWeek girls lived out a dream of walking the Camino de Santiago in Spain — step by step, mile by mile, choosing herself, reflection, healing, adventure, and rest along the way.

She carried her BeachWeek hat with her so we could all be there in spirit, and these photos capture so much more than a trip… they capture courage, peace, joy, and what it looks like to truly take a BeachWeek for your soul.

You inspire us more than you know. ✨🌊🇪🇸

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Woodbury, MN

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