What are the opening hours?

Tuesday 11am - 5pm Wednesday 11am - 5pm Thursday 11am - 6pm Friday 11am - 6pm Saturday 11am - 5pm Sunday 11am - 5pm

The Bra Shop

At The Bra Shop, we believe that bodies should be celebrated with properly fitting bras, lingerie, and items that make us feel fabulous. Book at thebrashop.com.

The Bra Shop, formerly The O Shop. Reopening Wednesday, October 22 at 303 Main Street, Worcester. Expert bra fittings in sizes 30 to 48 and A to O.

06/11/2026

A black bra that does it all? Yes, please! 🖤

The Norah Flex combines incredible comfort, beautiful shaping, and the flexibility you need for all-day wear. Trust us—once you try it, you’ll understand the hype.

Available now in-store in a full size range and color options!

06/06/2026

✨ Models Wanted! ✨

The Bra Shop is seeking women of all ages, sizes, and backgrounds to participate in an upcoming professional photo shoot taking place in late June.

This is a wonderful opportunity to:
-Receive professional photographs by Kerry Callahan Bo***ir

-Help showcase real women and real bodies

-Build confidence in a supportive, empowering environment

-Be featured in future marketing materials for The Bra Shop

No modeling experience is necessary. We’re looking for women who are comfortable celebrating themselves and helping us highlight the diverse customers who are at the heart of everything we do.

Interested? Send us a DM for more information and consideration.

06/05/2026

☀️SWIM SEASON IS HERE☀️ The best part? We have swim in a FULL size range because everybody deserves to feel confident and supported 💙 Come find your perfect fit before your favorite styles are gone! ✨

05/30/2026

You’ve been asking, and it’s finally here! ☀️

Our Cup-Sized Swimwear Trunk Show has arrived, featuring beautiful styles from Elomi, Freya, and Fantasie.

Designed to fit like your favorite bra, these swimsuits offer the support, comfort, and confidence you’ve been looking for. Available in band sizes 30–44 and cup sizes D–J.

Best of all? We’re selling directly from the collection, so most customers can take their new suit home the same day.

The trunk show runs through June 7, with even more Fantasie styles arriving next weekend.

05/29/2026

Tonight, The Bra Shop was recognized as the recipient of the Joe Cohen Retailer of the Year Award, presented by the Worcester Regional Chamber of Commerce.

What made it even more special was celebrating alongside our first three employees, the women who helped build the shop from the very beginning.

Thank you to our incredible customers, team, and community for your support and for making our move downtown a success! ♥️

05/28/2026

Bright colors, beautiful fit, and that feeling when you finally find the perfect bra! 🩷

📷

05/25/2026

Last chance to save ✨ Today only – enjoy 20% off all Evelyn & Bobbie bras and every wireless bra in the shop! From the extra-supportive Structured Scoop to the best-selling Defy, it’s the perfect time to refresh your top drawer.

Offer ends tonight, 5/25 at 11:59 PM. Discount automatically applies at checkout.
Shop now at TheBraShop.com

05/23/2026

Your favorite wirefree bras are 20% OFF 👏

Now through Memorial Day (May 25), enjoy 20% OFF all wirefree bras, including Evelyn & Bobbie styles!

No code needed - discount automatically applies online and in-store.

Weekend appointments available! ♥️

Address

303 Main Street
Worcester, MA
01608

Opening Hours

Tuesday	11am - 5pm
Wednesday	11am - 5pm
Thursday	11am - 6pm
Friday	11am - 6pm
Saturday	11am - 5pm
Sunday	11am - 5pm

Telephone

+15087629060

Website

http://www.thebrashop.com/

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