At first, the brand introduced its products via internet and social network. The brand gradually earned enormous positive feedback from fashionholic nationwide. Phuong Anh decided to resign current job at Trali to pursue her own dream and official renamed her brand into ITWARDROBE. The first boutique was opened at the beginning of 2014 when the brand’s signature silhouettes was introduced. Since t
hen, Phung Phuong Anh constantly creates and presents her collection each season. She has always focused on imported fabrics and precise cuts to bring out the perfection to customers. In April 2015, the brand takes the concept of shopping to new heights with its flagship stores located at Ly Nam De Street – in Hanoi’s Old Quarter. Outside, you’ll be overwhelmed by the pastel lavender theme of exterior design, alongside classical black wooden door, with a giant see-through window in the middle. Inside, you’ll expect dazzling white wall with bronze hangers and antique mirrors. ITWARDROBE flagship store offers an elegant combination of sophistication, chic and stylishness with a unique fashion-feel.
