Chula

Chula Created by Diego and Laura in Hanoi since 2004, filled with with wonderful inspirations from every as Chula is a hidden gem in the heart of Hanoi, Vietnam.

Chula is a vision created by Diego and Laura in Hanoi since 2004. The world of Chula is always filled with wonderful inspirations from every aspects in life transformed into colorful garments, delicate use of handmade arts and artistic forms. Each Chula design is an individual and a piece of artwork that carefully constructed with love under graphic visuals and meticulous craftsmanship. Chula is a

mixture between Vietnamese traditions and Western visions that carefully thought out by Diego and Laura to bring two cultures into a harmonious symphony. Chula là một tầm nhìn được tạo ra bởi Diego và Laura tại Hà Nội từ năm 2004. Chula là một viên ngọc ẩn giữa trung tâm Hà Nội, Việt Nam. Thế giới của Chula luôn tràn ngập những cảm hứng tuyệt vời từ mọi khía cạnh trong cuộc sống được biến tấu thành những sản phẩm may mặc đầy màu sắc, sử dụng tinh tế các loại hình nghệ thuật và nghệ thuật thủ công. Mỗi thiết kế của Chula là một cá thể và một tác phẩm nghệ thuật được xây dựng cẩn thận bằng tình yêu thương dưới hình ảnh đồ họa và sự khéo léo tỉ mỉ. Chula là sự pha trộn giữa truyền thống Việt Nam và tầm nhìn phương Tây đã được Diego và Laura suy nghĩ kỹ lưỡng để đưa hai nền văn hóa vào một bản giao hưởng hài hòa.

Hands remember what machines never learn.They know where to place every stitch, how to shape every detail and when a pie...
04/08/2026

Hands remember what machines never learn.

They know where to place every stitch, how to shape every detail and when a piece is finally ready. Skill, dedication and experience are woven into every movement.

At Chula, every piece is made in our Hanoi workshop by these hands, and every garment carries their craftsmanship.

If you'd like to learn more about our story and meet the artisans who create your Chulas, you can book an appointment to experience our Hanoi workshop.

📷 vittoriobianco__

Every Chula piece begins with a different way of looking at the world.Our 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 turns the photographs o...
30/07/2026

Every Chula piece begins with a different way of looking at the world.

Our 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 turns the photographs of Diego Cortizas into unexpected designs.

Lightweight and made to travel, it's wearable art designed to be seen from every angle.

Available in multiple patterns and designs on chulafashion.com and our Hanoi store.

📷 .co

¡Desfile de Chula en la Universidad Europea de Madrid!El próximo 3 de julio volvemos a la Escuela de Diseño de la Univer...
24/06/2026

¡Desfile de Chula en la Universidad Europea de Madrid!

El próximo 3 de julio volvemos a la Escuela de Diseño de la Universidad Europea para presentar en Madrid nuestra última colección 'Chula en B&N' sobre la pasarela.

Un plan perfecto para disfrutar de la moda, descubrir nuestros nuevos diseños y compartir el universo de Chula en un espacio creativo único.

Antes y después del desfile, podrás probarte y adquirir los looks de la colección, además de descubrir una selección de nuestras últimas novedades y algunos de nuestros diseños más queridos.

🗓️ Viernes 3 de julio
📍 Creative Campus – Escuela de Diseño de la Universidad Europea de Madrid
María de Molina, 39

🕕 18:00 – Pop-up
🕖 19:00 – Desfile

✅Regístrate escaneando el QR o en el siguiente enlace ➡️ https://forms.gle/jeFU3cAxvZsv3DLr6 (la inscripción es obligatoria para el acceso).

¡Nos encantará verte allí! ❤️

Next weekend, we'll be in Brussels! 🇧🇪🇪🇺We're so happy to be back in a city where we've made so many friends.Join us for...
23/06/2026

Next weekend, we'll be in Brussels! 🇧🇪🇪🇺

We're so happy to be back in a city where we've made so many friends.

Join us for two special pop-ups to discover our latest handcrafted collections, find your perfect summer pieces, and reconnect over memories of Vietnam.

Laura will be there and would love to see familiar faces and meet new friends.

📍 Saturday, June 27 | 2–8 PM
Avenue de l'Armée 89, 1040 Etterbeek

📍 Sunday, June 28 | 1–7 PM
Rue Wéry 71, 1050 Ixelles

Come say hello, try on our newest creations, and step into the Chula universe.

We can't wait to see you! ❤️

We’ll always have Casablanca ❤️Thank you Amis Des Ecoles | ONG Maroc for your warm welcome.Next stop: Rabat. See you tom...
23/06/2026

We’ll always have Casablanca ❤️

Thank you Amis Des Ecoles | ONG Maroc for your warm welcome.

Next stop: Rabat. See you tomorrow at Le 17 Océan 🇲🇦

Next stop will be Morocco! 🇲🇦We are so happy to bring our latest handcrafted collections to Casablanca and Rabat.Handcra...
19/06/2026

Next stop will be Morocco! 🇲🇦

We are so happy to bring our latest handcrafted collections to Casablanca and Rabat.

Handcrafted in Hanoi, inspired by art and culture, and made to be worn every day.

Come discover our newest pieces, try them on, and refresh your wardrobe with fashion that matters.

Hola, Madrid! ❤️ Ya casi llegamos ✨ Este viernes Laura te espera en una pop up en la que podrás descubrir (y probarte) n...
15/06/2026

Hola, Madrid! ❤️ Ya casi llegamos ✨

Este viernes Laura te espera en una pop up en la que podrás descubrir (y probarte) nuestra nueva 'Chula en B&N' junto con una selección de nuevos diseños ideales para el verano y nuestros clásicos de siempre.

Siempre es una alegría volver a Madrid a reencontrarnos con los amigos de Chula y dar la bienvenida a quienes nos descubren por primera vez.

Gracias Open Value Foundation por acogernos de nuevo en Madrid!

𝗖𝗵𝘂𝗹𝗮 𝗸𝗶𝗰𝗸𝘀 𝗼𝗳𝗳 𝗶𝘁𝘀 𝗦𝘂𝗺𝗺𝗲𝗿 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗣𝗼𝗽-𝗨𝗽 𝗧𝗼𝘂𝗿! ✈️ 🌏We're packing our colors and bringing wearable happiness around the ...
12/06/2026

𝗖𝗵𝘂𝗹𝗮 𝗸𝗶𝗰𝗸𝘀 𝗼𝗳𝗳 𝗶𝘁𝘀 𝗦𝘂𝗺𝗺𝗲𝗿 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗣𝗼𝗽-𝗨𝗽 𝗧𝗼𝘂𝗿! ✈️ 🌏

We're packing our colors and bringing wearable happiness around the world!

Come discover our latest creations and restock your favorite Chula pieces, all handcrafted with love in our Hanoi atelier.

Check the dates, reach out for the details, and help spread the happiness by recommending us to your friends in these destinations!

Stay tuned for more dates and locations to come!

✈️ Bangkok, we’re coming ✨🇹🇭Chula arrives this week for a special pop-up featuring our newest designs for the holiday se...
01/06/2026

✈️ Bangkok, we’re coming ✨🇹🇭

Chula arrives this week for a special pop-up featuring our newest designs for the holiday season, along with our signature Chula classics.

Easy summer looks, dresses for long evenings out, and handcrafted pieces made with love 💚

📅 Wednesday, June 3
🕒 10 AM – 1 PM
📍 Villa 49 Housing - House 89/10, 89 Soi Sukhumvit 49/13, Khlong Tan Nuea, Watthana

We would love to see you there.

www.chulafashion.com

Summer is calling ☀️✨ and Chula is packing the colors 🌏✈️This week, Chula arrives in Kuala Lumpur🇲🇾 and Singapore🇸🇬for s...
19/05/2026

Summer is calling ☀️✨ and Chula is packing the colors 🌏✈️

This week, Chula arrives in Kuala Lumpur🇲🇾 and Singapore🇸🇬for special pop-ups featuring our newest designs alongside the timeless pieces you already love.

From easy summer looks to statement dresses for long evenings out, don’t miss the chance to find pieces made to travel with you through the season.

📍 𝗞𝗨𝗔𝗟𝗔 𝗟𝗨𝗠𝗣𝗨𝗥
📅 Thursday, May 21 — from 12 PM
📅 Friday, May 22 — from 9 AM to 12 PM
📌 A-9-3A Kiara 1888, Jalan Kiara 3

📍 𝗦𝗜𝗡𝗚𝗔𝗣𝗢𝗥𝗘
📅 Saturday, May 23 — from 4 PM to 8 PM
✉️ Reach out for the details

Come by, try on your favorites, and experience the world of Chula.

And if you have friends in Kuala Lumpur or Singapore who may love Chula, feel free to share 💛

Address

43 Nhật Chiêu
Hanoi
10000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 18:00
Sunday 09:00 - 18:00

Telephone

+84989886480

Website

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