Chula

Chula Created by Diego and Laura in Hanoi since 2004, filled with with wonderful inspirations from every as Chula is a hidden gem in the heart of Hanoi, Vietnam.

Chula is a vision created by Diego and Laura in Hanoi since 2004. The world of Chula is always filled with wonderful inspirations from every aspects in life transformed into colorful garments, delicate use of handmade arts and artistic forms. Each Chula design is an individual and a piece of artwork that carefully constructed with love under graphic visuals and meticulous craftsmanship. Chula is a

mixture between Vietnamese traditions and Western visions that carefully thought out by Diego and Laura to bring two cultures into a harmonious symphony. Chula là một tầm nhìn được tạo ra bởi Diego và Laura tại Hà Nội từ năm 2004. Chula là một viên ngọc ẩn giữa trung tâm Hà Nội, Việt Nam. Thế giới của Chula luôn tràn ngập những cảm hứng tuyệt vời từ mọi khía cạnh trong cuộc sống được biến tấu thành những sản phẩm may mặc đầy màu sắc, sử dụng tinh tế các loại hình nghệ thuật và nghệ thuật thủ công. Mỗi thiết kế của Chula là một cá thể và một tác phẩm nghệ thuật được xây dựng cẩn thận bằng tình yêu thương dưới hình ảnh đồ họa và sự khéo léo tỉ mỉ. Chula là sự pha trộn giữa truyền thống Việt Nam và tầm nhìn phương Tây đã được Diego và Laura suy nghĩ kỹ lưỡng để đưa hai nền văn hóa vào một bản giao hưởng hài hòa.

✈️ Bangkok, we’re coming ✨🇹🇭Chula arrives this week for a special pop-up featuring our newest designs for the holiday se...
01/06/2026

✈️ Bangkok, we’re coming ✨🇹🇭

Chula arrives this week for a special pop-up featuring our newest designs for the holiday season, along with our signature Chula classics.

Easy summer looks, dresses for long evenings out, and handcrafted pieces made with love 💚

📅 Wednesday, June 3
🕒 10 AM – 1 PM
📍 Villa 49 Housing - House 89/10, 89 Soi Sukhumvit 49/13, Khlong Tan Nuea, Watthana

We would love to see you there.

www.chulafashion.com

Summer is calling ☀️✨ and Chula is packing the colors 🌏✈️This week, Chula arrives in Kuala Lumpur🇲🇾 and Singapore🇸🇬for s...
19/05/2026

Summer is calling ☀️✨ and Chula is packing the colors 🌏✈️

This week, Chula arrives in Kuala Lumpur🇲🇾 and Singapore🇸🇬for special pop-ups featuring our newest designs alongside the timeless pieces you already love.

From easy summer looks to statement dresses for long evenings out, don’t miss the chance to find pieces made to travel with you through the season.

📍 𝗞𝗨𝗔𝗟𝗔 𝗟𝗨𝗠𝗣𝗨𝗥
📅 Thursday, May 21 — from 12 PM
📅 Friday, May 22 — from 9 AM to 12 PM
📌 A-9-3A Kiara 1888, Jalan Kiara 3

📍 𝗦𝗜𝗡𝗚𝗔𝗣𝗢𝗥𝗘
📅 Saturday, May 23 — from 4 PM to 8 PM
✉️ Reach out for the details

Come by, try on your favorites, and experience the world of Chula.

And if you have friends in Kuala Lumpur or Singapore who may love Chula, feel free to share 💛

At Chula, we love áo dài ❤️… and cocktails too🍹Last week's 𝗦𝗮𝗶𝗴𝗼𝗻 𝗔́𝗼 𝗗𝗮̀𝗶 𝗖𝗼𝗰𝗸𝘁𝗮𝗶𝗹 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝟮𝟬𝟮𝟲 at Le Méridien Saigon ...
13/05/2026

At Chula, we love áo dài ❤️… and cocktails too🍹

Last week's 𝗦𝗮𝗶𝗴𝗼𝗻 𝗔́𝗼 𝗗𝗮̀𝗶 𝗖𝗼𝗰𝗸𝘁𝗮𝗶𝗹 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝟮𝟬𝟮𝟲 at Le Méridien Saigon was a beautiful blend of fashion, music and bar culture.

As we get ready for next Saturday’s catwalk, here are a few snapshots from that special event ✨

Thank you for having us!

📷 Saigon Outcast & Fusion Studio

Last Sunday it was Mother’s Day in Spain. This Sunday, it is Mother’s Day in Vietnam and many other countries ✨Different...
10/05/2026

Last Sunday it was Mother’s Day in Spain.

This Sunday, it is Mother’s Day in Vietnam and many other countries ✨

Different places, different traditions, but the same beautiful connection between generations.

Nothing makes us happier than seeing mothers and daughters sharing pieces, stories and their own unique way of wearing their chulas.

Beyond trends. Beyond age. Beyond borders 💛

Two continents, one dress 🌍Celebrating African Heritage Day and Europe Day this week, the Chula way✨
09/05/2026

Two continents, one dress 🌍

Celebrating African Heritage Day and Europe Day this week, the Chula way✨

Madres que nos enseñaron a mirar el mundo con color, libertad y alegría.Hoy, en España, celebramos a las que están en el...
03/05/2026

Madres que nos enseñaron a mirar el mundo con color, libertad y alegría.

Hoy, en España, celebramos a las que están en el origen de todo.

Las nuestras también.

Feliz Día de la Madre ❤️

—-

Mothers who taught us to see the world through color, freedom, and joy.

Today, in Spain, we celebrate those who are at the origin of everything.

Ours too.

Happy Mother’s Day ❤️

April 30th.51 years since Vietnam’s reunification.22 years since Diego and Laura arrived in Hanoi.Always inspired by Vie...
30/04/2026

April 30th.

51 years since Vietnam’s reunification.
22 years since Diego and Laura arrived in Hanoi.

Always inspired by Vietnam 🇻🇳.

📷 From the Diego Chula Archive - diegochularchive.

When we say chula is WEARABLE ART, we mean it!Celebrating with masterpieces from our . 🎨✨
15/04/2026

When we say chula is WEARABLE ART, we mean it!

Celebrating with masterpieces from our . 🎨✨

Address

43 Nhật Chiêu
Hanoi
10000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 18:00
Sunday 09:00 - 18:00

Telephone

+84989886480

Website

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