We’re honest enough to admit we know a lot of people still haven’t heard of ioMerino. So we figured we’d better introduce ourselves quickly so you know we’re not just some rookie company making Merino garments to pass the time. We won’t bore you with 140 years of history or tell you all about how ioMerino is actually a part of one of Australia’s most famous wool families - even though that part is
completely true and relevant. But we kind of have to at least mention the whole ‘six generations of heritage’ thing because it proves we know exactly what we’re doing when it comes to making amazingly warm and comfortable Merino wool clothes for you to wear. While some brands may be more well known than us, it doesn’t mean they know more about wool or making the best quality merino wool garments than we do. The Michell family have been involved in just about every aspect of the wool industry since not long after sheep were invented. We’re not a business who randomly decided to try and make merino clothing because the hamburger industry was too competitive, or because we couldn’t afford to start an airline. We know it, we love it, and we’re really, really good at it. After six generations, it’s in our genes. And if we made jeans, it would probably be in them too. David Michell didn’t just start ioMerino on a whim, he started it because he was sick and tired of wearing poor quality Merino gear. David’s a pretty easy going guy, but he knew how good Merino wool could be and couldn’t believe there was no-one out there making something that made the best of its natural qualities. What’s the point of using Merino if you short-cut other parts of the production process, right? So he set about creating Merino gear he wasn’t just happy to sell, but happy to wear himself. It took a while, (and by ‘a while’ we mean years!), but eventually he and his team came up with the unique MicroMerino fabrics we use today that met his exacting standards for performance and comfort. Fabrics so good, they leave regular Merino fabrics out in the cold.
