LABRUM LONDON

LABRUM LONDON Founded in 2015, Labrum London is a modern-day menswear brand telling the untold stories of West Afr The word LABRUM is a Latin word for having an edge.

LABRUM is a modern brand with a philosophy centered on creating directional menswear and accessories. The company began life in 2014 with Foday Dumbuya (Labrum founder, creative director, designer) working from his living room with an aim to make practical, honest clothing based on simplicity, fit and great design. Labrum is inspired by Foday’s formative years growing up in Sierra Leone, Cyprus an

d London; part of a working class family that loved to dress really well and seeing hisparents in their traditional tailored work wear blended with an African touch.He was brought up feeling like there were no limitations in life and life was made to explore. Labrum is the product of that experience and the twelve years spent in the fashion industry. From his Muslim boyhood to working in DKNY and Nike, Labrum is a brand that encapsulates this journey. Foday wanted Labrum to reflect his fascination with craftsmanship, detailing, simplicity, fit and his obsession for buttons. Labrum delivers innovative garments with an uncompromising commitment to quality and design. A utilitarian approach fused with British tailoring creates a design recipe that is clean and sophisticated; clashed with a rich imperial colour palette. We are not influenced by seasonal trends but provide the answer for practical clothing that is wearable and idiosyncratic.

RUN WITHOUT BORDERS: PARIS CHAPTER Join LABRUM Athletic, the British Fashion Council and adidas for the Paris Chapter of...
19/06/2026

RUN WITHOUT BORDERS: PARIS CHAPTER

Join LABRUM Athletic, the British Fashion Council and adidas for the Paris Chapter of our global running series.

A community 5K bringing together buyers, press, customers, creatives and runners to explore Paris through movement, conversation and connection during Paris Fashion Week.

The run will begin and end at the LONDON show ROOMS, followed by refreshments and a screening of our documentary ‘Speed of Home’. Participants will also receive an exclusive first look at the upcoming AW26 LABRUM x adidas Running collection ahead of its official launch.

Movement connects us. Culture brings us together.
One city. Many stories. No borders.

LONDON show ROOMS, “The Architect’s House”
77 rue Vieille du Temple, 75003 Paris 🇫🇷

25 June.
5.30PM CEST.

British Fashion Council adidasfr

SIGN UP VIA EVENTBRITE. LINK IN BIO.

We will be hosting buyer appointments to showcase our upcoming Spring/Summer 2027 menswear collection in Paris, as part ...
18/06/2026

We will be hosting buyer appointments to showcase our upcoming Spring/Summer 2027 menswear collection in Paris, as part of the LONDON show ROOMS in partnership with the British Fashion Council during Paris Fashion Week 🇫🇷

25 June - 30 June 2026
77 rue Vieille du Temple, 75003 Paris, France
3rd arrondissement, “The Architect’s House”

For appointments contact [email protected]

16/06/2026

An evening spent celebrating our community, culture and our BFC/GQ Designer Fashion Fund 2026 win.

Special thanks to @180.studios for hosting us.



Video:
Edit: .greg2

Last night, we gathered at 180 Studios for an intimate dinner with friends of the brand, our community, collaborators an...
13/06/2026

Last night, we gathered at 180 Studios for an intimate dinner with friends of the brand, our community, collaborators and supporters to celebrate Foday Dumbuya LABRUM | London • Fashion • Community • Sports being named the winner of the BFC/GQ Designer Fashion Fund 2026.

A moment to honour how far we’ve come, and the many stories still waiting to be told.

Thank you to our community for walking this path with us. This recognition belongs to everyone who has supported our vision and helped champion the stories of the diaspora.

Special thanks to Preston for hosting us.

Thank you to PURPLE and to our sponsors Whispering Angel

Photography: .film UK 🇬🇧 photographer and Creative director

Over the years, LABRUM and Arsenal have shared moments rooted in London, legacy and the communities that shape the game ...
20/05/2026

Over the years, LABRUM and Arsenal have shared moments rooted in London, legacy and the communities that shape the game beyond the pitch. From collaborations to spaces and storytelling - the connection has always been bigger than football alone.

Today, we celebrate a historic moment for Arsenal and everyone who stood by the club through every chapter.

Big up the players.
Big up the staff.
Big up everyone behind the scenes.
Big up the fans who never stopped believing.

History made 🏆

FREETOWN CHAPTER
Join us for the LABRUM Pop Up & BBQ as we launch the new adidas x LABRUM collection alongside exclusive...
09/05/2026

FREETOWN CHAPTER

Join us for the LABRUM Pop Up & BBQ as we launch the new adidas x LABRUM collection alongside exclusive new pieces available for the first time in Sierra Leone.

Come through. Bring energy. Bring family🙏🏿❤️



Photography:

65 years on, the journey continues.
Not defined by where we started, but by where we are going.Happy 65th Independence D...
27/04/2026

65 years on, the journey continues.
Not defined by where we started, but by where we are going.

Happy 65th Independence Day Sierra Leone.
Salone to di world 🇸🇱

Photography:

LABRUM SS26 ‘Osmosis’ for Issue 63 ‘The Fab Four’ feature. Photographer .veloceFashion Editor Text Models and at Hair...
24/04/2026

LABRUM SS26 ‘Osmosis’ for Issue 63 ‘The Fab Four’ feature.

Photographer .veloce
Fashion Editor
Text
Models and at
Hair using
Make-up at using
Photographer’s assistant
Fashion assistant
Casting
Production

Thank you

adidas Originals and LABRUM for END. is an exclusive capsule where three distinct voices operate as one.Tracksuits are r...
13/04/2026

adidas Originals and LABRUM for END. is an exclusive capsule where three distinct voices operate as one.

Tracksuits are reworked, cargo trousers become modular, and hooded outerwear is paired with iconic adidas BW and LA trainers, forming a language where sport meets structure and utility meets identity.

The adidas three-stripes act as a storytelling device, tracing parallel journeys - the African immigrant and the British native - converging into a shared expression shaped by movement, exchange and intent.




Shop now at labrumlondon.com

“For me, this partnership is about the meeting of cultures and craft. LABRUM has always told stories through clothing, a...
25/03/2026

“For me, this partnership is about the meeting of cultures and craft. LABRUM has always told stories through clothing, and working with John Lewis has allowed us to expand that language beyond apparel into objects for everyday life. From the Nomoli to Adinkra symbols, each detail reflects heritage, movement and exchange, a reminder that when cultures come together, something beautiful is created.”  on LABRUM x Spring / Summer 2026

Available now in John Lewis stores and online.

Address

Greenwich

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 5pm

Telephone

+447545043374

Website

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