30/08/2026
Long before Ultra 360 had an online store, people in Bloemfontein already knew where to go when they needed advice on running shoes or adventure gear.
Gerhard started small and became one of the first people in Bloemfontein to sell On Cloud shoes. From there, the store grew into what Ultra 360 is today, stocking respected running, trail, triathlon and outdoor brands.
But the real reason people kept coming back was never only the products. It was the advice. And the advice was good for a simple reason: Gerhard is a sportsman before he is a salesman. He has put in the kilometres in the kind of gear he sells, so he knows how a shoe feels once the distance adds up, what you really need out on a trail and, sometimes, why the product you came in for is not the right one for you. Runners trusted him because he had been where they were going.
When we created the Ultra 360 website, we wanted to take that beyond Bloemfontein.
Runners across South Africa can now browse road and trail shoes, hiking gear, apparel, accessories and nutrition, with R150 shipping anywhere in the country. But an order online is not the end of the conversation. The Ultra 360 team is still a phone call away to guide, advise and make sure you end up with what is right for you.
For us, that was the important part of this project. Taking something personal and community-driven and making it work online without losing what made it special in the first place.
Have a look at ultra360.co.za, and if Gerhard has ever helped you find the right pair, tell us about it in the comments. 🏃
