Orijinel is a proudly South African, Bloemfontein based brand. Launched in 2013 by fashion designer, Elmerane van Ryneveld. Originally focusing and specializing mainly in custom made garments from evening wear to wedding dresses and cocktail wear, they have expanded their vision over the years and felt a need to also launch a ready-to-wear commercial range in 2016. Within this launch they will als
o be rebranding and expanding the brand. They have a unique understanding of the market place and this knowledge
ensures that they are constantly and consistantly offering great trend led products to their customer, at affordable prices. Since 2015 Orijinel is also priveleged to have their goods sold on Zando (currently still under Elmerane du Plessis Original), one of the biggest online stores in South Africa. We believe that everyone is uniquely original in your own way and you display this to the world by the first impression others get from you, your
clothing and your style, be an original!
