Cultish

Cultish BORN IN CAPE TOWN
RAISED BY THE INTERNET
STORE: CPT + JHB
SHIP: WORLDWIDE CULTISH IS A STITCHED-UP ARCHIVE OF REBELLION. CUT, COPIED, AND BURNED INTO COTTON.

STARTED IN 2020 BY RYAN BRUSSOW, THE BRAND GREW OUT OF POST-SKATE BRUISES, ZINES RUN OFF DODGY PRINTERS, AND A DEEP OBSESSION WITH MUSIC, ART, AND THE SYSTEMS THAT SHAPE THEM. BORN IN CAPE TOWN BUT RAISED BY THE INTERNET, IT BLURS THE LINE BETWEEN GALLERY AND GUTTER. CULTISH IS PUNK IN SPIRIT, RENAISSANCE IN INSIGNIA, AND DEEPLY LOYAL TO THE CULTURE THAT RAISED IT. EACH PIECE CARRIES THE IMPRINT O

F HANDS. WASHED, DYED, DISTRESSED, OR AIRBRUSHED, BECAUSE PERFECTION IS BORING, AND EVERY FLAW IS A FEATURE. IT’S A BRAND THAT NEVER ASKED PERMISSION AND NEVER NEEDED A BILLBOARD TO GET NOTICED. SELF-FUNDED. SELF-MADE. SELF-AWARE. IT’S NOT PART OF THE INDUSTRY. IT’S PART OF THE RESISTANCE.

12/08/2026

NASTY C IN LONDON, WEARING CULTISH ON TOUR.

c/o Hotspot Culture

YOU CAN'T FAKE THIS FEELING.
04/08/2026

YOU CAN'T FAKE THIS FEELING.

SOMEWHERE ALONG THE WAY WE FORGOT THAT MOVEMENT USED TO BELONG TO US. BEFORE ALGORITHMS COUNTED IT. BEFORE WATCHES SCORE...
31/07/2026

SOMEWHERE ALONG THE WAY WE FORGOT THAT MOVEMENT USED TO BELONG TO US. BEFORE ALGORITHMS COUNTED IT. BEFORE WATCHES SCORED IT. BEFORE EVERY RUN NEEDED A FINISH LINE.

FARAI REMINDED US OF SOMETHING WE’D BEEN FEELING FOR A WHILE.

THE PEOPLE WE ADMIRE DON’T MOVE BECAUSE THEY HAVE TO. THEY MOVE BECAUSE IT’S BECOME PART OF WHO THEY ARE. A RITUAL. THE SAME ROUTE. THE SAME COURT. THE SAME GYM. AGAIN. AGAIN. AGAIN. NOT CHASING PERFECTION. JUST TRYING TO LEAVE WITH A QUIETER MIND THAN THEY ARRIVED WITH.

THAT’S OUR VERSION OF SPORT.

NOT ANOTHER PERFORMANCE BRAND. NOT ANOTHER CLUB.

JUST GEAR FOR THE PEOPLE WHO’VE FOUND THE THING THAT KEEPS THEM LEVEL. THE THING THEY KEEP COMING BACK TO. WHATEVER THAT LOOKS LIKE.

BECAUSE THE RITUAL IS THE POINT.

SOMEWHERE ALONG THE WAY WE FORGOT THAT MOVEMENT USED TO BELONG TO US. BEFORE ALGORITHMS COUNTED IT. BEFORE WATCHES SCORE...
30/07/2026

SOMEWHERE ALONG THE WAY WE FORGOT THAT MOVEMENT USED TO BELONG TO US. BEFORE ALGORITHMS COUNTED IT. BEFORE WATCHES SCORED IT. BEFORE EVERY RUN NEEDED A FINISH LINE.

FARAI REMINDED US OF SOMETHING WE’D BEEN FEELING FOR A WHILE.

THE PEOPLE WE ADMIRE DON’T MOVE BECAUSE THEY HAVE TO. THEY MOVE BECAUSE IT’S BECOME PART OF WHO THEY ARE. A RITUAL. THE SAME ROUTE. THE SAME COURT. THE SAME GYM. AGAIN. AGAIN. AGAIN. NOT CHASING PERFECTION. JUST TRYING TO LEAVE WITH A QUIETER MIND THAN THEY ARRIVED WITH.

THAT’S OUR VERSION OF SPORT.

NOT ANOTHER PERFORMANCE BRAND. NOT ANOTHER CLUB.

JUST GEAR FOR THE PEOPLE WHO’VE FOUND THE THING THAT KEEPS THEM LEVEL. THE THING THEY KEEP COMING BACK TO. WHATEVER THAT LOOKS LIKE.

BECAUSE THE RITUAL IS THE POINT.

FEATURING SAMURAI FARAI Samurai Farai
LACED BY PUMA PUMA South Africa
SHOT BY MATT Matt Uppink Media

AVAILABLE FRIDAY 31 JULY

29/07/2026

SOMEWHERE ALONG THE WAY WE FORGOT THAT MOVEMENT USED TO BELONG TO US. BEFORE ALGORITHMS COUNTED IT. BEFORE WATCHES SCORED IT. BEFORE EVERY RUN NEEDED A FINISH LINE.

FARAI REMINDED US OF SOMETHING WE’D BEEN FEELING FOR A WHILE.

THE PEOPLE WE ADMIRE DON’T MOVE BECAUSE THEY HAVE TO. THEY MOVE BECAUSE IT’S BECOME PART OF WHO THEY ARE. A RITUAL. THE SAME ROUTE. THE SAME COURT. THE SAME GYM. AGAIN. AGAIN. AGAIN. NOT CHASING PERFECTION. JUST TRYING TO LEAVE WITH A QUIETER MIND THAN THEY ARRIVED WITH.

THAT’S OUR VERSION OF SPORT.

NOT ANOTHER PERFORMANCE BRAND. NOT ANOTHER CLUB.

JUST GEAR FOR THE PEOPLE WHO’VE FOUND THE THING THAT KEEPS THEM LEVEL. THE THING THEY KEEP COMING BACK TO. WHATEVER THAT LOOKS LIKE.

BECAUSE THE RITUAL IS THE POINT.

FEATURING SAMURAI FARAI Samurai Farai
LACED BY PUMA PUMA South Africa
SHOT BY MATT Matt Uppink Media

AVAILABLE FRIDAY 31 JULY

BRANDS DON’T CREATE CULTURE.PEOPLE DO. OUR JOB IS TO BACK THEM.This weekend, we’re taking over Jozi.It starts on Friday,...
20/07/2026

BRANDS DON’T CREATE CULTURE.
PEOPLE DO. OUR JOB IS TO BACK THEM.

This weekend, we’re taking over Jozi.

It starts on Friday, 24 July, with our HAUS WARMING at CULTISH JOZI.

We’ll be previewing the Jägermeister × CULTISH collaboration, with select pieces available exclusively on the night before the pop-up opens.

JUSTTRAVISGPT
SLIQE
TEDDYTUMI
MAJOLA
DJ HARVEY

5PM — 9PM

The first 10 orders on the night will receive guest list access to Haus of Kühl on Saturday.

Then, on Saturday, 25 July, we’ll be setting up our Jägermeister × CULTISH pop-up at Haus of Kühl. The full collection, the full team, all in one place.

If you’re around this weekend, come find us.

FAMILY BUSINESS.BREE ST, CAPE TOWNBATH AVE, JOHANNESBURGSHOUTOUT TO PUMA FOR MAKING SURE WE NEVER MISS A STEP.
13/07/2026

FAMILY BUSINESS.

BREE ST, CAPE TOWN
BATH AVE, JOHANNESBURG

SHOUTOUT TO PUMA FOR MAKING SURE WE NEVER MISS A STEP.

Teddy Goodfella at Afro Nation 2026c/o Unclebenxofficial
06/07/2026

Teddy Goodfella at Afro Nation 2026

c/o Unclebenxofficial

Address

133 Bree Street
Cape Town
8000

Telephone

+27719577712

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