Float Apparel

Float Apparel Float Apparel
Est. 2016 We focus on creating quality with limited numbers, so that you get a piece that is unique and non-mass produced.

Designed and produced from start to finish in the Mother City – Cape Town, South Africa. All our threads are designed by us, made with 100% cotton and printed with organic ink. Each piece is constructed with a commitment to high quality with the hope that the brand can live with you forever.

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Inspired by travel, photography, music, culture and creat

ivity as well as the people that surround them, Float is a collaboration of two friends wanting to express their lifestyle through a brand. Created in early 2016, the name “Float” was agreed upon on the basis that both partners did not want to be labeled or categorized. This attitude, to float between the stereotypical societal labels, allows for individuals to balance their interests, surrounding themselves with different people, being forever intrigued and constantly fascinated. The Float mission is to merge style and functionality into a lifestyle that transcends the norm.

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We represent the youth of today. Instead of succumbing to the societal norm, we prefer rather following passion, creating dreams and having fun. We want to live in a society that is not dictated to us, rather live in a society where our daydreams can be a reality. We wish to establish and connect a community of like minded people by creating a platform that combines various interest and passions, thereby allowing individuals to feed off each other, create exposure and bring people together to harness their skills. From having a creative eye to having a great ear for music, from surfers to skaters and everything inbetween we wish to form this platform to push ideas further and create a community that can adopt the Float Life.

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Feel free to contact us: [email protected]

20/04/2026

Don’t take anything too seriously. Except your style.

Model
Captured, Curated & Styled .dl

dressed for nothing in particularended up somewhere anyway
07/04/2026

dressed for nothing in particular
ended up somewhere anyway

red tee / tailored shorts / black leatherbuilt for in-between daysModel Photographs Styled .dl
04/04/2026

red tee / tailored shorts / black leather
built for in-between days

Model
Photographs
Styled .dl

Winters creeping in and we got you covered with our brown Frontier Jacket. In store now in limited stock 🤍 - Art Directi...
01/04/2026

Winters creeping in and we got you covered with our brown Frontier Jacket. In store now in limited stock 🤍

- Art Direction
- photographer
- cinematographers

We have a new Frontier Jacket colour. In store now in limited stock 🤍 - Art Direction - Dop - cinematography
26/03/2026

We have a new Frontier Jacket colour. In store now in limited stock 🤍

- Art Direction
- Dop
- cinematography

As the seasons change let us be your companion 👝Credits Art director/ stylist - Dop - Cinematography
25/03/2026

As the seasons change let us be your companion 👝

Credits
Art director/ stylist
- Dop
- Cinematography

Exciting week ahead // see you later for and Four Four this Saturday .cpt 💙💙 📸
05/02/2026

Exciting week ahead // see you later for and Four Four this Saturday .cpt 💙💙

📸

Aquatic Tee and Raglans restocked online & in store 💙
01/02/2026

Aquatic Tee and Raglans restocked online & in store 💙

in our Techno nature tee // online & in store 📸
29/01/2026

in our Techno nature tee // online & in store

📸

“No need for words, Common thread, Style speaks, unspoken words”First dates are awkward. There’s pressure to impress, to...
24/12/2025

“No need for words, Common thread, Style speaks, unspoken words”

First dates are awkward. There’s pressure to impress, to be interesting, to avoid silence. But what if silence wasn’t something to be filled, but shared?

This tells the story of two people on a first date who don’t say much. In fact, the entire ad is nearly wordless. From the moment they meet, there’s hesitance, slightly nervous glances, awkward silences, the occasional attempt at small talk that fizzles. It’s real, it’s relatable. And yet, they feel… okay.

What binds them isn’t conversation, it’s connection. And that connection is subtly communicated through their outfits. There is a likeness in their styles. They’re not identical, but complementary: same tones, similar textures, clean lines, shared silhouettes. The kind of unspoken synchronicity that suggests: we get each other.

- Art director / Stylistc.skinner - Dop
- Cinematography noelle - Bts
- Model
- Model

Address

160 Albert Road
Cape Town
7915

Opening Hours

Monday 10:00 - 16:00
Tuesday 10:00 - 16:00
Wednesday 10:00 - 16:00
Thursday 10:00 - 16:00
Friday 10:00 - 16:00

Telephone

+27848569656

Website

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