Lily Label

Lily Label Lily Label offers unique luxury swimwear to the international market. The brand is based in Cape Tow The brand is based in Cape Town, South Africa.

Lily Label offers luxury swimwear to the international market. Each piece has its own individuality, the garments are made by a combination of hand and machine work, all done in a small studio in Cape Town.

KALMIA IN PERSIAN ROSE 🩷Locally made gold metal hardware, boning for bust support, removable padding and adjustable stra...
02/04/2026

KALMIA IN PERSIAN ROSE 🩷

Locally made gold metal hardware, boning for bust support, removable padding and adjustable straps and clasps—sculpted to your shape, for you. Your best fit is in Lily✨

~ Lily-label.com ~

Osmunda & Lantana in Sea Moss 🪸🌊 shop this beautiful sculpted bikini online and in store .boutique ~ Lily-label.com ~
28/03/2026

Osmunda & Lantana in Sea Moss 🪸🌊 shop this beautiful sculpted bikini online and in store .boutique

~ Lily-label.com ~

24/03/2026

from our shoot at Llandudno—our very own hype woman obsessing (naturally) over in the Hibiscus 🌺 monokini ✨

Althea top & Zephyr bottom in Persian Rose 🌸
23/03/2026

Althea top & Zephyr bottom in Persian Rose 🌸

11/03/2026

This Hibiscus monokini in Persian rose 🌺

A colour borrowed from coral gardens beneath the ocean, where light dances through the water and life moves with the tide. Now it rises to the surface, worn against sun-kissed skin as you rest on golden sands.

Mermaids wear Lily Label. 🧜‍♀️✨

10/03/2026

Kalmia and Calypso sculpted in colour that warms against the skin, finished with hammered gold glinting like treasures drawn from the sea.

On the shore, she lifts a shell to her ear,
listening to the ocean the way mermaids do -
for the stories carried in the tide.

~ lily-label.com ~

03/03/2026

Where the water glides in and brushes the sand, Sea Moss deepens beneath its touch, the green growing richer as it meets the tide and lifting again as the sun finds it. This is a colour drawn from the ocean itself, from what lives below the surface, from the greens that shift with depth and light.

The Osmunda and Lantana carry that tone against the body so that when you sit where the sea reaches you, the connection feels immediate. 🌊

~ lily-label.com ~

Osmunda bikini top & Lantana bikini bottom in Seamoss 🌊Live your Fantasea ✨ Shop online at Lily-label.com x
03/03/2026

Osmunda bikini top & Lantana bikini bottom in Seamoss 🌊

Live your Fantasea ✨
Shop online at Lily-label.com x

‘The Fantasea Collection’Unleash your inner goddess with Fantasea, a collection that’s as untamed and alluring as the oc...
23/02/2026

‘The Fantasea Collection’

Unleash your inner goddess with Fantasea, a collection that’s as untamed and alluring as the ocean itself. Designed in a palette inspired by the natural world, Fantasea features the luminous Persian Rose and the grounding Sea Moss—hues that capture the romance of golden sunsets and the timeless mystery of the sea.

Each piece in this collection is crafted to celebrate individuality, with unique shapes and bespoke trimmings that elevate swimwear to art. Fantasea is the sun warming your skin as the waves glisten in the sun, the rhythmic ebb and flow of the tide as it gently washes over you. Every piece in this collection offers more than just a design; it’s a reminder of the connection you share with nature, timeless, fluid, and always moving forward.

Live your Fantasea!

KALMIA X CALYPSO in PERSIAN ROSE 🌷
23/02/2026

KALMIA X CALYPSO in PERSIAN ROSE 🌷

23/02/2026

Our latest collection now available .boutique in Seapoint ✨

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Cape Town

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