Bleu the label

Bleu the label Swimwear, yoga wear, loungewear, surfwear and intimates ✺
Cape Town 𖦹

Pssst… this is your little nudge.We’ll be closing website sales from Tuesday the 17th until the end of Feb while we’re a...
15/02/2026

Pssst… this is your little nudge.

We’ll be closing website sales from Tuesday the 17th until the end of Feb while we’re at Retreat Yourself and doing a full stock recount.

We don’t guarantee restocks. Bleu is intentionally small batch. We create pieces we love, in limited runs, and once they’re gone, they’re often gone for good.

We’re expecting a lot of our current styles to move over the weekend, so if you’ve had your eye on something, this might be your moment.

With love,
The Bleu girls

🌺🌺🌺🌺

The Jasmin Bikini 🌶️🌺 shop via the link in bio. P.S friendly reminder our online store will be paused from next week Tue...
13/02/2026

The Jasmin Bikini 🌶️🌺 shop via the link in bio.

P.S friendly reminder our online store will be paused from next week Tuesday to the following Monday.

If you’re new here, hi. We’re Gabi and Ruby. Besties & business partners! 🌺🪭Bleu is our passion project that somehow tur...
12/02/2026

If you’re new here, hi. We’re Gabi and Ruby. Besties & business partners! 🌺🪭

Bleu is our passion project that somehow turned into something real. We both work full-time and build this in the in-between moments. Early mornings, late nights, we’re Whatsapp wives! 🌶️💌

We’ll be hosting a stall at Retreat Yourself from 19–22 February. Website orders will be pause from the 18th to the 22nd! So if you’ve had your eye on something, now’s your shot.

Otherwise, come find us in person. Try pieces on. Feel the fabrics. Have a proper chat. It’s our favourite festival for a reason. ❤️‍🔥🌞

Thank you for backing a small brand that’s building this slowly and intentionally. It means more than you know.

 wearing our black Bleu Bikini 🖤 Becuase everybody needs a little black bikini.
02/02/2026

wearing our black Bleu Bikini 🖤 Becuase everybody needs a little black bikini.

To sisterhood, love, & friendship. 🪭🤎jasmin is our white Bleu bikini &  in our acorn Jasmin bikini. 🔗🔗
21/01/2026

To sisterhood, love, & friendship. 🪭🤎
jasmin is our white Bleu bikini & in our acorn Jasmin bikini.

🔗🔗

You will never have this version of you again. Slow down and be with her. 🌀🦋
13/01/2026

You will never have this version of you again. Slow down and be with her. 🌀🦋

Nothing as beautiful as a woman with passion 🤎  wearing our Jasmin bottoms & Lola top.
07/01/2026

Nothing as beautiful as a woman with passion 🤎

wearing our Jasmin bottoms & Lola top.

The gorgeous  🦋 Shot by  📸
06/01/2026

The gorgeous 🦋

Shot by 📸

Our beautiful Gabi in our new Lola Sets 🦋🌀 We love this design, the adjustable straps make it so easy to find your perfe...
04/12/2025

Our beautiful Gabi in our new Lola Sets 🦋🌀

We love this design, the adjustable straps make it so easy to find your perfect fit. Small details, big comfort.

Gabi is wearing a size S. This style comes in 5 colour ways: Dark Brown, Olive, Ocean, Acorn & Black.

🔗🔗

Stars of the sea ✨ Gabi in our Mysti Set. 🫶
17/11/2025

Stars of the sea ✨ Gabi in our Mysti Set. 🫶

Gabi in our Jasmin Bikini & Ammonite Sarong. 🤎🌀 the beach duo we’ll be living in all summer long.
12/11/2025

Gabi in our Jasmin Bikini & Ammonite Sarong. 🤎🌀 the beach duo we’ll be living in all summer long.

Been a minute since we shared some love letters. 💌1.Trivandrum, India, 1968. Photo by Werner Forman. 2.Somalia, 1958. Ph...
05/11/2025

Been a minute since we shared some love letters. 💌

1.Trivandrum, India, 1968. Photo by Werner Forman.

2.Somalia, 1958. Photo by Todd Webb.

3.Whales, 1939. Photo by Hansel Mieth.

4.Polynesian island, 1947. From “Voyages of The Sun” by Thor Heyerdahl

Address

Cape Town

Telephone

+27798852617

Website

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