Soft Beginnings

Soft Beginnings Kids Essentials (Pty) Ltd was purchased by Jenny and Louis Weinberg in 1995. Lori Weinberg, an attorney with a flair for the indust

Today, Jenny boasts many years of experience in distributing baby and kids products and toys in South and southern Africa.

21/04/2024
16/12/2022

"Let us all celebrate the humble television that has been with us for decades now"                                      ...
21/11/2022

"Let us all celebrate the humble television that has been with us for decades now"

17/11/2022



Let your printing be done as fast as your fast-food delivery
16/11/2022

Let your printing be done as fast as your fast-food delivery



 World Diabetes Day was launched in1991 by the IDF and the World HealthOrganization in response to the rapidrise of diab...
14/11/2022



World Diabetes Day was launched in1991 by the IDF and the World HealthOrganization in response to the rapid
rise of diabetes around the world.

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07/11/2022

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“Hello November, please be a good month that brings smiles and happiness to our lives ...                               ...
01/11/2022

“Hello November, please be a good month that brings smiles and happiness to our lives ...

Address

Chartwell

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+27118033316

Alerts

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Soft Beginnings by Kids Essentials

Our Soft Beginnings products include Multi-Function Baby Carriers, Rattles, Teethers, and Baths.

What inspires us

When it comes to our range of baby products, our purchasing decisions are purely based on what’s best for baby and what’s best for mum.

About Us