14/11/2025
National Shutdown Against GBV & Femicide
Hi loves,
It’s Ashley here — founder of ALT Muse.
Next week, the 21st of Novmeber 2025, South Africa is joining together for 15 minutes to stand against Gender-Based Violence and Femicide. Honestly, it’s something that’s been on my heart for a while. As women, we carry so much — fear, pressure, expectations, strength… all at the same time. And sometimes it feels like our voices don’t reach far enough.
That’s why days like today matter.
ALT Muse has always been more than a brand for me. Yes, we love clothes, style, summer pieces, and all the cute things — but behind that is something deeper. It’s about girls and women feeling confident, safe, supported, and seen. It’s about community. It’s about standing together, not just online, but in real life too.
Here’s something important: there’s nothing wrong with what you wear or how you wear it. Clothes that some people call “too revealing” should never be seen as permission for someone to disrespect you or hurt you. ALT Muse is here to remind you: no matter what you wear, how you wear it — you deserve it. PERPETRATORS MUST STOP ✋🏽 SEXUALISING CLOTHING & USING IT AS AN EXCUSE !!
So today, ALT Muse stands with every woman and girl who’s tired, who’s healing, who’s fighting, and who just wants to feel safe in her own body and her own city.
At 12:00, on the 21st of Novmeber 2025, we pause for 15 minutes.
We go silent.
We stand united.
We honor every life lost and every woman still fighting the fight.
And after that, we keep going.
We keep building.
We keep raising our voices.
This is just the beginning.
To every woman reading this:
Your voice matters. Your safety matters. Your story matters. Your right to wear what you want matters.
ALT Muse is standing with you today and every day.
— Ashley, Founder of ALT Muse