Selvedge Enterprises

Selvedge Enterprises SELVEDGE

The term selvedge, which derives from the word “self-edge” has been in use since the 1 We are all constantly trying to “selvedge” our evolving lives.

SELVEDGE
The term selvedge, which derives from the word “self-edge” has been in use since the 16th century and describes a self-finished edge of fabric produced during manufacturing that prevents the fabric from unravelling or fraying. Synonymous with the current and hectic lifestyles of the 21st century, which are encumbered by constant challenges, we find ourselves channeling our energies togeth

er to confront an ever-changing world, thereby trying to keep ourselves whole. The Selvedge brand builds upon this concept by offering today’s man with a “selvedge” to confront the world around him. The brand is driven by a quest to provide unique, stylish, accessible clothing that is easy to wear yet offers a great value proposition. Selvedge is a family run business born from the impenetrable ties and amalgamated efforts of five siblings. Its visionary, Dino Perotti, has again set loose his iconic fashion sense and modelling expertise in designing clothing to suit the trendy and edgy fashionistas of today. The high quality materials have been locally sourced, designed, and manufactured in South Africa. The clothing trade in SA took one of the biggest knocks in history when China became the melting pot for manufacturing, literally crushing the SA market overnight. Nevertheless, recently South Africans have managed a renaissance of local trade by embracing crafts that have passed down through the generations. In supporting one another, South Africans have reintroduced a market economy that has attracted worldwide attention. Leveraging these unique skill sets that we collectively have in South Africa “selvedges” the local trade creating jobs and awareness. SELVEDGE-Keeping an edge on life!!

We are Very excited to announce that our store in Long Str will now be stocking for MEN. We would like to celebrate the...
12/02/2019

We are Very excited to announce that our store in Long Str will now be stocking
for MEN. We would like to celebrate the positive value men bring to the world, their families and communities. It highlights positive role models and raises awareness of men’s well-being.
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232 Long Street - shop online - www.selvedge.co.za
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To help celebrate MEN, we are giving away two boxes of Collagen Lift Paris to some lucky guy for VALENTINES DAY. Because Collagen Lift Paris works for men too. And we love helping everyone look and feel their best not only in our creative ready to wear fashion but in this drinkable collagen supplement packed with minerals.
All ingredients approved by French & European food safety authorities.
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VALENTINES DAY COMPETITION
1. Like this post
2. Follow &
3. Tag 3 friends in comments
Winner announced 14th Feb 2019
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The more you tag the better your chances.
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With weather being unpredictable today, get yourself in store to fit yourself in our *DENIM ZIP KNIT JUMPER - R725Blu...
10/01/2019

With weather being unpredictable today, get yourself in store to fit yourself in our *DENIM ZIP KNIT JUMPER - R725
Blue 100% cotton knit jumper.
Light and comfortable to wear.
Relaxed fit.
Breast pocket with a metal zip pocket detail.
Now available in-store! 232 Long Street - shop online - www.selvedge.co.za

We hope you have a brilliant day at the races for 💙 L’Ormarins Queens Plate to thestyle KING Charles rocking our ...
05/01/2019

We hope you have a brilliant day at the races for 💙 L’Ormarins Queens Plate to thestyle KING Charles rocking our with .
DM and tag us in your pics rocking YOUR SELVEDGE STYLE to be featured .

We hope you all have a brilliant race day at L’Ormarins Queens Plate! 💙 The style KING Charles rocking our with ...
05/01/2019

We hope you all have a brilliant race day at L’Ormarins Queens Plate! 💙 The style KING Charles rocking our with .
DM and tag us in your pics rocking YOUR SELVEDGE STYLE to be featured .

Start your in style! Check out our Summer collection in store now featuring *WHITE SPECKLED TEE - R600White speckle...
02/01/2019

Start your in style! Check out our Summer collection in store now featuring *WHITE SPECKLED TEE - R600
White speckled cotton fabric.
Ripped pocket detail.
Comfy neckline.
Fitted style.
Now available in-store! 232 Long Street - shop online - www.selvedge.co.za

2019 from 💥🖤
01/01/2019

2019 from 💥🖤

Happy !! Check out our Summer collection in store now featuring *GREW CUT + SEW TEE - R550Loose fitting.Wide neck lin...
29/12/2018

Happy !! Check out our Summer collection in store now featuring *GREW CUT + SEW TEE - R550
Loose fitting.
Wide neck line.
Rolled up and sewn sleeve.
Raw edged.
Now available in-store! 232 Long Street - shop online - www.selvedge.co.za

♥️ rocking our AFRICA necklace e.DM and tag us in your pics rocking YOUR SELVEDGE STYLE to be featured . 🇿🇦 ...
29/12/2018

♥️ rocking our AFRICA necklace e.
DM and tag us in your pics rocking YOUR SELVEDGE STYLE to be featured . 🇿🇦

ROCK+RAW is back tomorrow - SATURDAY 29th December for our 4th event with live music from and on the decks.So pull in...
28/12/2018

ROCK+RAW is back tomorrow - SATURDAY 29th December for our 4th event with live music from and on the decks.
So pull in for one of our world famous chows and some damn fine whiskey
will be on special all night with some epic cocktails created by our skilled bartenders just for you. Also availabe on the night will be a devilishly decadent burger crafted with an in house secret sauce that includes Pogues Irish Whiskey as well as our tried and tested classics straight off the grill.
A POGUES experience and complimentary whiskey next door at .
Brought to you by , Selvedge Enterprises and The Pogues Irish Whiskey South Africa
WE ARE OPEN ALL DAY.
HAPPY HOUR 5-7.
NO COVER.
Rocke Art

26/12/2018

Dear Family & Friends,

We wanted to say thank you for all of your and support for the last 18 months as we have strived to build the Selvedge brand. We truly appreciate all of the candid feedback, moral support, and encouragement. In return we wanted to offer you 15% off our NEW line for the remainder of . All you have to do is use the following link for the website and the will be applied during the checkout process.

https://selvedge.co.za/discount/Xmas

If you prefer to shop in person or to have a fitting just shoot us an email or give us a ring. As always we can be reached at our personal emails addresses or at [email protected].

Unfortunately due to our shipping difficulties we will only be able to deliver within South Africa at this stage.
Love,

Team Selvedge

Wishing you a wonderful and blessed from the family ♥️🎅🏽🎄 May your Christmas jumpers be beautiful and your day be fil...
25/12/2018

Wishing you a wonderful and blessed from the family ♥️🎅🏽🎄 May your Christmas jumpers be beautiful and your day be filled with Xmas magic!

Wishing you a wonderful and blessed from the family ♥️🎅🏽🎄 May your Christmas jumpers be beautiful and your day filled...
25/12/2018

Wishing you a wonderful and blessed from the family ♥️🎅🏽🎄 May your Christmas jumpers be beautiful and your day filled with Xmas magic!

Address

Gardens

Opening Hours

Monday 09:30 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 11:00 - 15:00

Telephone

0827860312

Website

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