SONS

SONS SONS | Built Different | Est. 2013
Art. Identity. Culture. Clothing with meaning.
šŸ“² 074 962 5945

28/08/2026

Before fashion had algorithms,
before clothes had followers,
before everyone wanted to look different,

we knew where we came from.

We wore our stories.

Wrapped in wool.
Stitched with memory.
Carrying the colours
of those who came before us.

This is not just a coat.

It is the mountain
in winter.

It is a grandmotherā€™s hands.

It is a fatherā€™s journey.

It is the sound of footsteps
coming home.

Every blanket carries a history.

Every pattern remembers someone.

And now,
we wear that history
with our heads held high.

Not made to follow fashion.

Made to inherit it.

Made to redefine it.

Wear your history.

- SONS

ā€œMore oom Gobes, baie dankie vir die coat, itā€™s fits like a glove. Your craftsmanship shines through every detail, you h...
23/08/2026

ā€œMore oom Gobes, baie dankie vir die coat, itā€™s fits like a glove. Your craftsmanship shines through every detail, you have exceeded my expectationsšŸ˜. This piece will be one of my most treasured pieces and I will continue wearing it with pride, knowing what it represents but more importantly knowing who SONS is and what it stands forā€¦ExcellencešŸŒŸ

May your business grow from strength to strength. BlessingsšŸ™ā€

- Jacelyn Scott

Out of about 200 coats that went out this winter, Iā€™ve had only one client send back a coat because it was slightly tig...
22/08/2026

Out of about 200 coats that went out this winter, Iā€™ve had only one client send back a coat because it was slightly tight around the hips.

Even though thatā€™s a very small number, the goal is always zero fitting issues. Every client deserves to receive something that fits properly and makes them happy with their order.

In this particular case, we took the clientā€™s feedback, made the necessary adjustments, and produced a new coat within 3ā€“7 working days. She received the replacement and was happy with the fit.

That experience is also a reminder of why 13 years of trials and errors, and making custom clothing and being a designer gets better with time.

Over the years, you learn the little things that arenā€™t necessarily taught in textbooks, the techniques, adjustments, measurements, fabric behaviour and trade secrets that come with mastering the craft. Those lessons compound. Your accuracy improves, your success rate grows, and ultimately, so does your clientsā€™ satisfaction.

The best feedback I can receive after a client gets their order is simple:

ā€œIt fits me perfectly SONS. Iā€™m happy with my order.ā€

Thatā€™s the standard Iā€™m constantly working towards.

Experience counts. But more importantly, the willingness to keep learning, improving and mastering your craft counts even more. Every year, every month, every week, there should be something youā€™re getting better at.

21/08/2026

Thereā€™s a matching Beret, to go with anything SONS šŸ”„

A happy client, is a walking billboard šŸ¤ā€ŽPlease Follow the link to view our catalogue on WhatsApp: https://wa.me/c/27749...
17/08/2026

A happy client, is a walking billboard šŸ¤

ā€ŽPlease Follow the link to view our catalogue on WhatsApp: https://wa.me/c/27749625945

17/08/2026

Another happy client Pontsho Mologadi Bapela šŸ¤šŸ«¶šŸ¾

Address

Marshallstown

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 13:00
Sunday 09:00 - 13:00

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