What are the opening hours?

Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00 Saturday 10:00 - 13:00

Helena the Label

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Potchefstroom
Helena the Label

Fashion Designer
Potchefstroom, South Africa Fashion Designer located in Potchefstroom, South Africa,
On appointment only

21/05/2026

Timeless 🤍 still dreaming about this beautiful day…

Creating 3 bridesmaids dresses and 2 dresses for our bride, Jadrika, was such a special part of it all. So many late nights, fittings, tiny details, and beautiful moments behind each gown. ✨

📷

19/05/2026

CoutureKlankies

11/05/2026

Custom made for Eldré🤍

We spent longer deciding on earrings than the actual dress because Eldré is an earring girlie through and through ✨

Loved making this for a girl with such a creative spirit 🤍

10/05/2026

Today I get to share something very special to my heart - my mother and grandmothers’ wedding photos.

There is something so special about looking at these photos now, knowing how many years, memories and love came after these moments. I think my love for dressmaking started long before I even realised it.

This year feels extra special because it is my first Mother’s Day since getting married, which means I now have two mothers. How blessed am I. 🤍

To my moms and my grandmothers.. thank you for showing me the beauty of tenderness. I love you so so much!

08/05/2026

Channeling my inner “Costume Art” for the Met Gala 2026 ✨

Obviously wearing Helena the Label 😉

Inspired by Ballet Rehearsal by Edgar Degas (1870)

30/04/2026

This was honestly one of the most fun dresses I’ve ever made. Romain looked absolutely stunning in a fit-and-flare gown with a high neck and soft draped detail to one side, finished with a beautifully open back. We added a crinoline veil for that extra, subtle touch.

And then the hidden details… just for her. That’s the part I love most.🤍🪡

📸:

26/03/2026

I had the absolute privilege of making one of my dearest friend’s wedding dress 🤍 We’ve been friends since primary school, which made this even more special.

There’s not a better word to describe this dress than timeless✨ Everything about that day was timeless.

And then the shoes…🤌 Miss Z ❤️‍🔥 I just had to… I’m a shoe girly after all 🤭

So special to be part of something this personal. ✨

📸

26/01/2026

A inspiring day at SeMoer Venue’s open day 🤍
Thankful for the opportunity to showcase Helena the Label dresses in a place where love stories begin.
All glory to God.

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Venue:

20/01/2026

Love never fails. 🤍

So grateful for this beautiful collaboration with , captured at the breathtaking

I can’t wait to share more of this with you🥰

Photographer:
Venue:
Flowers and decor:
Model:
Dress:

28/10/2025

Hey everyone 🤍
Just a little practical update: I recently moved to a farm (about 50km from Potchefstroom), so I’m currently figuring out my new work routine.
I’ll still be doing fittings and meeting clients at The Roots, but I won’t be there as often.. only when I have appointments. You’re always welcome to book a fitting or consultation as usual! ✨

Email: [email protected]
Whatsapp: 071 331 7072

Address

Potchefstroom
2531

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00
Saturday	10:00 - 13:00

Website

http://www.helenathelabel.co.za/

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