Ubuntu Baba

Ubuntu Baba Organic h**p baby carriers for a calmer parenting journey. Est 2015. Designed and made in Cape Town. And with that, Ubuntu Baba was born.
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As a sleep deprived and frustrated first time mom, Shannon McLaughlin, founder and creator of Ubuntu Baba, quickly realised that her baby needed her 24/7 and the only way she saw to make that work was to have him on her body...

She set out in 2015, purchasing 6 different baby carriers trying to find the perfect one. Struggling with all of them, she realised that to solve this problem, she would n

eed to design her own. Having a Dad in the backpack manufacturing business and a Mom with a background in fashion design, she had resources at her disposal and set out to reach her goal of creating an easy to use, breathable and comfortable carrier that could be used from the newborn days onwards and grow with her baby. After many different prototypes, and assuring her design team time and time again that; “okay, I swear this is the one!”, Shannon finally managed to design her dream baby carrier. With her baby boy comfortably asleep on her chest, she could now continue on her journey of motherhood with comfort and ease.

Still close, through every chapter 🤍Pregnancy brings so many changes, but that doesn’t mean you have to stop carrying yo...
23/08/2026

Still close, through every chapter 🤍

Pregnancy brings so many changes, but that doesn’t mean you have to stop carrying your little one.

For most women, it’s safe to continue babywearing throughout pregnancy. With our Stage 2 carrier, you can continue using the back carry while pregnant, positioning the waist belt either above or below your growing bump — simply choose what feels most comfortable for you.

Listen to your body, take your cues from how you feel, and know when it’s time to rest.

Because your little one may be growing into a big brother or sister… but they’re still your baby. 🤍

Keep them close for as long as it feels right for both of you.

Weekend mode: ON! 🥰Mommy, baby & their favourite sidekick are ready for some quality time, cuddles and making memories t...
14/08/2026

Weekend mode: ON! 🥰

Mommy, baby & their favourite sidekick are ready for some quality time, cuddles and making memories together. 💛

Photo credit: Chante-Lize van Wyk

Varsvlei’s little lambs… 🐑🤍From farm days and fresh air to cuddles with the tiniest little lambs — there’s nowhere quite...
08/08/2026

Varsvlei’s little lambs… 🐑🤍

From farm days and fresh air to cuddles with the tiniest little lambs — there’s nowhere quite like being close to nature with your little one by your side.

And when your hands are full, Ubuntu Baba keeps baby close, comfortable and safe, so you can get on with whatever the day brings.

Because the best memories happen when you’re hands-free, heart-full and together. 🤍

Please note: The one shoulder strap has been taken off only for the photo so that we could see both little lambs’ faces. When using your Ubuntu Baba carrier, please always wear it correctly with both shoulder straps securely in place. 🤍

UbuntuBaba

Varsvlei’s little lambs… 🐑🤍From farm days and fresh air to cuddles with the tiniest little lambs — there’s nowhere quite...
08/08/2026

Varsvlei’s little lambs… 🐑🤍

From farm days and fresh air to cuddles with the tiniest little lambs — there’s nowhere quite like being close to nature with your little one by your side.

And when your hands are full, Ubuntu Baba keeps baby close, comfortable and safe, so you can get on with whatever the day brings.

Because the best memories happen when you’re hands-free, heart-full and together. 🤍

08/08/2026
Some places stay with you foreverNot because of the view…But because of who you shared it with 🤍📸 Chante-Lize van Wyk   ...
31/07/2026

Some places stay with you forever
Not because of the view…
But because of who you shared it with 🤍

📸 Chante-Lize van Wyk

🇿🇦 Tiny hands. Endless love. ❤️Safe in mama Zannenlee Sander arms 🤍
24/07/2026

🇿🇦 Tiny hands. Endless love. ❤️

Safe in mama Zannenlee Sander arms 🤍

We’re wrapping you in a little Christmas magic this winter... ❤️🎄 Christmas in July is here!For 48 hours only — 17–18 Ju...
15/07/2026

We’re wrapping you in a little Christmas magic this winter... ❤️

🎄 Christmas in July is here!

For 48 hours only — 17–18 July 2026 — enjoy 20% OFF our much-loved Ubuntu Baba Carriers.

There’s something so special about finding little moments of joy in the middle of winter, and this is ours to share with you.
Whether you’re preparing to welcome a new baby, treating yourself to the carrier you’ve been dreaming of,or choosing a meaningful gift for someone you love, now is the perfect time to save.

✨ 20% OFF
🗓️ 17–18 July 2026
⏰ 48 Hours Only
🛍️ While stocks last

Pop a reminder in your calendar, share the news with your mom friends, and don’t miss out on our cosiest sale of the season. ❤️

PLEASE NOTE: Delivery & Payment
As this is one of our busiest sales, dispatch times may be a little longer than usual. Please allow 3–5 working days for delivery, depending on your area.
Our sale is while stocks last, so if you’ve had your eye on a particular carrier, accessory or colour, we’d recommend placing your order as soon as you can. Orders are only confirmed once payment has been received, and unfortunately, we’re unable to reserve sale stock.

Happy shopping, and thank you for being part of the Ubuntu Baba family.

The forecast? 100% chance of cuddles. 💛Stay warm, stay close, and soak up every precious moment together  💛Zannenlee San...
10/07/2026

The forecast? 100% chance of cuddles. 💛

Stay warm, stay close, and soak up every precious moment together 💛

Zannenlee Sander

And the reason for the repair?One adventurous pup.One very tasty-looking clip.One well-loved Ubuntu Baba Carrier. ♥️Acci...
03/07/2026

And the reason for the repair?

One adventurous pup.
One very tasty-looking clip.
One well-loved Ubuntu Baba Carrier. ♥️

Accidents happen, but that’s exactly why we offer our Repair Service.

Instead of replacing a carrier you love, let us help restore it so it’s ready for many more babywearing adventures.

Because every carrier has a story-and we’d love to help yours continue. ♥️

Address

Unit 4, Pama Industrial Estate, Evelyn Rd, Retreat
Tokai

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