Sitting Pretty

Sitting Pretty Ethical Women's Apparel brand, locally made in Cape Town. Where to find us? Sitting Pretty was founded in 2009 in Cape Town by Emma Londgen.

Cape Town
1st Floor, Gardens Centre, Mill Street, Gardens, Cape Town

Watershed, 17 Dock Road, V&A Waterfront,
Cape Town

5 Plein Street, Stellenbosch She enjoys mixing different genres and styles, playfully juggling together ethnic silhouettes, masculine tailoring and sportswear codes, with a sweet dash of rock ’n‘ roll and a hint of romantic aesthetics. A combination of bohemian chic and urban

sophistication, Sitting Pretty collections are characterized by soft tones and light, loose cuts, embodying a cosmopolitan feel and a controlled nonchalance. Emma strives to conceive simple and relaxed pieces, playing as much with materials as with colour and prints, offering a kind of understated chic with a twist of sexiness and originality. Environmental awareness, ethical trading and integrity also underpin the label’s philosophy. Sitting Pretty is particular about sourcing natural fibres and does not mass produce. All garments are designed and manufactured locally and ethically in Cape Town.

A few snippets from our new SS27 collection.Just a little taste for now… launching tomorrow. 🤎We can’t wait to finally s...
31/08/2026

A few snippets from our new SS27 collection.
Just a little taste for now… launching tomorrow. 🤎

We can’t wait to finally share it with you. ✨

29/08/2026

Still got something sitting in your cart? 👀

Your last chance to shop our Winter Sale is here — ends 31 August.

If you’ve been waiting… this is your sign. 🤎

27/08/2026

Meet the Elm in Ochre. 💛

One of five colourways in our much-loved Elm Pants — a warm, earthy shade made for easy everyday dressing.

Which Elm colour is your favourite? 👀

25/08/2026

The Elm Pants are back. 🤍

One of our most requested styles, these trousers are loved for their modern barrel-leg silhouette—a shape that’s softly sculpted through the leg to create structure without compromising on comfort.

Designed with a flattering high waist, cropped length and thoughtful details, they’re the kind of piece you reach for again and again.

A timeless staple, available online and in our stores. ✨

This is the feeling behind our SS27 collection — inspired by the raw beauty of the world around us and designed to bring...
25/08/2026

This is the feeling behind our SS27 collection — inspired by the raw beauty of the world around us and designed to bring that feeling into everyday dressing.

Earthy textures. Sun-warmed tones. Soft, effortless silhouettes. Pieces made to move, live and be worn again and again.

Grounded in nature. Made for living.
Keep an eye out. SS27 is on its way.

24/08/2026

A little shoutout to the lovely Belinda from Beauty of Soul | Wardrobe Consulting | Belinda Noades 🌿✨

We absolutely loved having her host our Colour Analysis Workshop and sharing her knowledge with us!

If you’re curious about discovering what colours, shapes and styles work best for YOU, go explore Belinda’s offerings:

| Wardrobe Consulting & Personal Styling
| Colour & Figure Analysis

Head over to beautyofsoul to find out more and explore what she offers 🤍

And keep an eye on our socials for details of our next workshop — we’d love to see you there! ✨

Meet the woman behind the label 🤍Her story, her values, her tea-in-hand kind of mornings.This is the why behind Sitting ...
20/08/2026

Meet the woman behind the label 🤍

Her story, her values, her tea-in-hand kind of mornings.

This is the why behind Sitting Pretty.

18/08/2026

A timeless investment piece, designed to be loved, worn, and passed through season after season. 🖤

Address

Gardens Centre, Mill St, Gardens, Cape Town
Woodstock
7915

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 14:00
Sunday 09:00 - 14:00

Telephone

+27606486703

Website

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