IMAIMA

IMAIMA is a fashion brand, for the new generation of young women. Our designs are stories of a woman’s life, her identity and her love for her culture.

IMAIMA is a sustainable fashion brand, for the new generation of women.

05/06/2026

Two cities. One process.
Berlin, where the design takes shape. Jaipur, where skilled hands make it real — through embroidery, block printing, hand-woven cloth.

This is where ÏMAIMA comes from.

iimaima.com

02/06/2026

The Golbahar Top, hand block printed by artisans, worn through the streets of Marrakesh.
Each print is one of a kind — pressed by hand, carried with intention.

Made from certified organic fabric. Designed to last beyond seasons.

01/06/2026

Every collection leaves something behind.

Fabric from the sampling process — offcuts, test prints, pieces that were never meant to become anything. We kept them anyway.
A bag. Made in Berlin. From what was already here.
No new material. Only a limited number exist — the quantity is decided by what the fabric allows, not by us.

➡️💌Sign up to our newsletter at ïmaima.com to be the first to know when it drops. Once they're gone, they're gone.

30/05/2026

Details create the Outfit 😍

www.iimaima.com

29/05/2026

Before you buy anything new — read this.

Take the last piece of clothing you bought. Divide the price by the number of times you've worn it.
That number is its real cost.
A €30 top worn twice: €15 per wear.
A €150 dress worn 40 times: €3.75 per wear.
The cheap piece is rarely the affordable one.
Now go through your wardrobe with that number in mind. The pieces with the lowest cost per wear are your most valuable ones. Wear them more. Style them differently. Let them finish the job they started.

And before you add something new — ask yourself honestly: will I wear this 30 times?

If the answer is yes, it's worth it.
If the answer is maybe, it isn't.
— Bahhareh

27/05/2026

Covered doesn't mean hidden.
The TIWA Kimono over NYAM Trousers. The AZADEH Scarf. SHOHREH earrings, hand-crafted in Jaipur.
Sky blue. Cream. The geometry of the city behind her.

Nothing excessive. Everything considered.
ïmaima.com

25/05/2026

The SAMIRA Dress is minimal by design. Difficult by necessity.
Hand-woven cotton. No stretch. A silhouette that had to fit without showing its work.
Every dart hidden — stitched into the side seam, the back seam. The outside stays clean because the inside carries everything.
That is what minimalism actually requires. Not less work. More precise work.

13/05/2026

The SAMIRA Dress. In violet.
Hand-woven cotton. Breathable, soft, effortless.
Crew neck. Sleeveless. Silver zip. Back slit.
Day into evening — without changing.
Nothing excessive. Everything considered.

ïmaima.com

03/02/2026

Jaipur, 2017.
My first time in India.

I was developing the very first ÏMAIMA size chart — trying to translate European (German) sizing into a completely different system, sitting with local mannequin makers, explaining why the right mannequin mattered so much when our customers were in Europe.

It wasn’t easy.
Indian mannequin sizes were so different.
Every detail felt heavy — because every detail mattered.

In the middle of our conversation, the electricity went off.
The factory went completely dark.
We didn’t stop. We stayed. We kept working.

I often come back to moments like this.
They remind me that ÏMAIMA was built far away from comfort,
through conversations, misunderstandings, patience —
and a lot of trust.

If you’ve been following ÏMAIMA for a while,
I’d love to know:
Were you already here back then — or did you discover us later?

Tell me in the comments 🤍

Adresse

Neukölln

Telefon

+4917651298816

Webseite

https://www.iimaima.com/

Benachrichtigungen

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