24/04/2026
Some objects simply serve a function.
Others change the way you move through the world.
The Rolser® Effect happens when a shopping trolley stops being invisible — and becomes a
statement.
Because carrying a Rolser® is no longer just about carrying things.
It’s about how you carry them.
The kind that draws a glance.
Creates a pause.
Sparks desire.
The Rolser® Effect
Creative Direction: DEMOCRÀCIA®
Art Direction: Javier Tortosa
Photography:
Director of Photography (DOP):
Production Manager: Marta Tortosa
Gaffer: Xavi Nacher
Photo Assistant: Carles Chordá .ch
Colorist: Mario Lorente .elcolor
Service: .rental
Lighting:
Music: Flavio Concini
VFX: Stewdio 2003
Styling:
MUAH: .philippe
Casting:
Models: Sandra Pan, Raheem, Misha Tolskyi, Maria Nilova
Special thanks: