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Martedì 10:30 - 19:00 Mercoledì 10:30 - 19:00 Giovedì 10:30 - 19:00 Venerdì 10:30 - 17:00 Sabato 10:30 - 19:00 Domenica 10:30 - 19:00

Avant Toi

Casa
Italia
Milan
Avant Toi

Excelling&Revolutionizing the world of cashmere. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success.

Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. Characterized by a strong relationship between the art world and aesthetic research, Mirko, eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits. A pioneer in cashmere evolution, h

e excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story. The values of the Avant Toi universe are expressed through the constant exploration of the unknown and the unexpected, perpetually distancing itself from the conventional rules of knitwear manufacturing in order to endow each piece with a sophisticated, one of a kind aspect and an avant- garde spirit. Breaking the rules in regards to stylistic and aesthetic standards is at the core of Avant Toi's philosophy. A bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world. The collections are alive with contradictions. Avant Toi captures the true beauty of cashmere and fine Italian knitwear, by masterfully transforming each piece into a work of art. In this unique reality, men's and women's lines interweave into a new dimension, defined exclusively by the wearer. Destroyed, blended and spray-painted are only a few of the continuously evolving treatments applied to each garnment. Quality and stability is guaranteed by Liapull's 50 years of experience and the skillful artisans who have dedicated a lifetime to these yarns.

29/05/2026

A shirt or a mini dress?
Play freely with this silk oversized piece, embracing its crinkled texture and shaping it into your own interpretation of style.

27/05/2026

Lightness, texture, and fluidity: a chiffon-and-silk pullover layered over a fluid dress creates the perfect seasonal look.

25/05/2026

Soft silhouettes, fluid textures, and second-skin layers.
A magnetic attitude shaped by movement and undone elegance.

22/05/2026

It takes some imagination to bring such a striking look to life. Our iconic scarf transforms effortlessly into a skirt, while the soft pullover completes the outfit with natural ease. Never boring, always stylish.

20/05/2026

Atmospheric tones and understated sophistication. Camouflage textures and fluid silk silhouettes merge into an expression of contemporary elegance.

18/05/2026

Total blue for this Monday look! 100% silk, 100% style!

15/05/2026

Silk season has officially started with this total look! A fluid silk skirt and matching sweater, where neutral tones meet a touch of floral elegance.

13/05/2026

Watching our guests bring their creativity to life during our workshops is always such a pleasure! Guided by our Art Director, Mirko, every scarf becomes a unique piece of art filled with color, imagination, and joy.
Thank you to everyone who joined us: we hope these scarves will always remind you of the special moments, laughter, and creativity shared together.

11/05/2026

An iconic spring look: light and fresh pieces mixed with soft, warm textures. The cotton cardigan, enriched with delicate embroidery, adds a touch of quiet elegance to the look.

08/05/2026

AVANT TOI in China

The final stop of our journey is the wonderful Maxcii Store in Taiyuan. An intense day filled with pleasant encounters with clients and admirers of Avant Toi. Thank you all for making this stop unforgettable as well!

Indirizzo

Via Carlo Botta 8
Milan
20135

Orario di apertura

Martedì	10:30 - 19:00
Mercoledì	10:30 - 19:00
Giovedì	10:30 - 19:00
Venerdì	10:30 - 17:00
Sabato	10:30 - 19:00
Domenica	10:30 - 19:00

Telefono

+390289077112

Sito Web

http://www.avant-toi.it/

Notifiche

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