We're here to help you find the wedding dress that makes you feel beautiful, confident, and completely yourself. We believe when it comes to your wedding, it's not just about the dress; it's about the story, your unique story. Premiere Couture, since its start in 1994, has enjoyed the privilege of being a part of the dress story for thousands of women. We're celebrating eight years at our current
(and favorite!) location in Cambridge, Wisconsin, but you may remember us from when we were located on fabulous Monroe Street in Madison, downtown Janesville or where it all began, Brodhead. Premiere Couture is co-owned by lifelong friends Rosemary and Laura, and we know you'll appreciate the authenticity and comfortable atmosphere they've created in what was once the local hardware store of this charming village. Here, you'll create lasting memories through the truly special care you'll receive from our expert stylists as they guide you through a curated collection of exquisite dresses for weddings, both for brides and mothers of the day. Because we believe every woman deserves to feel as beautiful as she is valuable, you'll find fashionable dresses for all, including a gorgeous selection of plus size dresses. From the moment you walk through our door, you'll sense our commitment to giving you an unparalleled experience matched with dresses you will love to wear. Rosemary and Laura, along with their invaluable team, Sarah, Lauren, Mariah, and Lynna, look forward to meeting you, our next Premiere Couture VIP.
