Shop Confidence

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Chicago, IL
Shop Confidence

A hip American-made apparel brand that empowers young girls and women of ALL sizes to walk with their head high, love themselves and follow their dreams.

CONFIDENCE is a young contemporary
apparel brand by Model Atelier created to empower young girls of all shapes and sizes to love themselves as they are and believe they are capable of achieving greatness. 50% of proceeds of every sale goes towards furthering the education of young girls and women in underserved communities. WE BELIEVE:
-When you look good you feel confident
-CONFIDENCE can be worn everyday
-In funding the education for inner-city youth

We specialize in casual tops, skirts, blazers
dresses, jackets, and
accessories for juniors and young adults who are
ready to walk with CONFIDENCE.

10/27/2026

10/16/2026

This performance by Ben Mulwana at City of Confidence by CONFIDENCE Apparel was absolutely awe-inspiring!

10/09/2026

Bloom where you are planted. We are located inside of one of the top tourist destinations Navy Pier and have transformed such an iconic destination into a place of hope, encouragement and community.

Thank you to our partners at Navy Pier and the community that travel abroad to visit and experience what we've been called to do.

10/08/2026

Redefining off-duty style at the City of Confidence Fashion Experience. From relaxed denim layers to elevated track sets and tailored streetwear combinations, these looks prove that true confidence comes effortlessly.

10/07/2026

WE’RE GOING TO DISNEY WORLD!
Confidence Apparel is headed to Orlando to join the National Federation of Families Conference, and this one feels special.

Our brand has always been bigger than clothing. It’s about what we remind people of when they wear it:

Keep showing up.
You are worthy of life and love.
Hope belongs here.
Trust the process.
Inhale Confidence. Exhale Doubt.

To bring those messages into a space filled with families, leaders, advocates and people committed to mental health and stronger communities is exactly where Confidence belongs.

From Chicago to Disney World, we’re taking the mission with us.

Orlando, we’re coming with Confidence.

10/06/2026

They didn’t just open the show. They set the tone.

King College Prep Marching Band brought the energy to the City of Confidence Fashion Experience and created a powerful opening moment for an evening centered on confidence, community and hope.

Through our partnership with CPS Network 17, creating opportunities for Chicago’s next generation to be seen, heard and celebrated remains an important part of our mission.

From the first beat, we knew it was going to be a special night.

Thank you, King College Prep, for helping us put HOPE IN MOTION.

10/05/2026

Art in motion. Hope in every stroke.
At the City of Confidence Fashion Experience, artist Jeffery Beckham Jr. transformed a dress into a living canvas, creating a one-of-one piece in real time as fashion, art, and purpose came together.
This moment captured exactly what City of Confidence is about: expression, creativity, community, and the courage to create something meaningful.

10/03/2026

The runway at the 2026 City of Confidence Fashion Experience was more than a presentation of style. It was a reflection of strength, individuality, purpose, and the confidence to show up fully as yourself.
Every look told a story. Every step carried intention. Every model brought the vision to life.
This is what happens when fashion becomes a platform for something bigger.
HOPE IN MOTION. 💛
Thank you to our incredible models, production team, partners, and everyone who joined us at Navy Pier for an unforgettable evening.

City of Confidence Fashion Experience
Presented by Confidence Apparel
📷 Alex Callejo

09/30/2026

J. Ivy Tarrey Torae and King College Prep band open City of Confidence with a powerful statement, DREAM BIG.

Address

1410 S Museum Campus Dr
Chicago, IL
60605

Website

http://www.shop-confidence.com/

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