Shop Confidence

Shop Confidence A hip American-made apparel brand that empowers young girls and women of ALL sizes to walk with their head high, love themselves and follow their dreams.

CONFIDENCE is a young contemporary
apparel brand by Model Atelier created to empower young girls of all shapes and sizes to love themselves as they are and believe they are capable of achieving greatness. 50% of proceeds of every sale goes towards furthering the education of young girls and women in underserved communities. WE BELIEVE:
-When you look good you feel confident
-CONFIDENCE can be wo

rn everyday
-In funding the education for inner-city youth

We specialize in casual tops, skirts, blazers
dresses, jackets, and
accessories for juniors and young adults who are
ready to walk with CONFIDENCE.

When the weather heats up, we all need the reminder to inhale confidence and exhale doubt!
05/23/2026

When the weather heats up, we all need the reminder to inhale confidence and exhale doubt!

There is a unique journey for every unique person. A journey that is custom made for a custom made person.
05/14/2026

There is a unique journey for every unique person. A journey that is custom made for a custom made person.

You're persistent.You're dedicated.You're worthy of all of the rewards.
04/18/2026

You're persistent.
You're dedicated.
You're worthy of all of the rewards.

We’re building a Confidence Hype Squad,a high-energy crew of supporters to line the route and cheer on students as they...
04/16/2026

We’re building a Confidence Hype Squad,
a high-energy crew of supporters to line the route and cheer on students as they walk in the Parade of Champions.
This is more than cheering.
This is community. visibility. affirmation.

Not just a tee… a message for someone who needed it today.Dear person behind me, keep elevating those around you. You ar...
04/07/2026

Not just a tee… a message for someone who needed it today.
Dear person behind me, keep elevating those around you. You are appreciated more than you know.

JESUS is alive! Take a moment to reflect on His goodness and how He died for our sins and rose again.
04/05/2026

JESUS is alive! Take a moment to reflect on His goodness and how He died for our sins and rose again.

Confidence Apparel will style the Leo High School Choir for the home opener of the Chicago White Sox, a moment where cu...
04/01/2026

Confidence Apparel will style the Leo High School Choir for the home opener of the Chicago White Sox, a moment where culture, community, and style met on one stage.
From the South Side to the stadium, this was bigger than fashion.
This is about giving young men the opportunity to look how they feel powerful, seen, and certain.

Every piece worn will represent more than style.
It represents discipline, pride, and the next generation of leaders walking boldly into their moment.

Chicago show up tomorrow and watch Perform at the home opener!Confidence Apparel will design and style the Leo High Sch...
04/01/2026

Chicago show up tomorrow and watch
Perform at the home opener!

Confidence Apparel will design and style the Leo High School Choir for the home opener of the Chicago White Sox!
This is a moment where culture, community, and style met on one stage.

From the South Side to the stadium, this was bigger than fashion.

This is about giving young men the opportunity to look how they feel powerful, seen, and certain.

Every piece worn will represents more than style.
It represents discipline, confidence and the next generation of leaders walking boldly into their moment.

03/24/2026

Spring Break in full effect!!! Patch Party happening tomorrow and Thursday from 12-3pm at Confidence Apparel. You get 2 free patches customized on any garment compliments of our peeps at .

03/20/2026

The Strong Mind Strong Body Collection was designed to move with you… from your morning workout to your mid-day matcha run and everything in between. Performance meets presence. Comfort meets confidence.

Because it’s not just about how you train—it’s how you show up.

Wear it to sweat. Style it to be seen.
This is wellness, elevated.
Debut March 29th online and in store.

03/18/2026

Chicago… this is your new wellness ritual.
Where sound, movement, and community align.
DJ-led energy by
Urban Grind in motion with fitness coach
Vitamin Water fueling every rep and wellness partners elevating the experience.
Not a class. Not an event.
A collective.
Join us before it sells out. Link in bio only 6 spots left.

Address

1410 S Museum Campus Dr
Chicago, IL
60605

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