Shop Confidence

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United States
Chicago, IL
Shop Confidence

A hip American-made apparel brand that empowers young girls and women of ALL sizes to walk with their head high, love themselves and follow their dreams.

CONFIDENCE is a young contemporary
apparel brand by Model Atelier created to empower young girls of all shapes and sizes to love themselves as they are and believe they are capable of achieving greatness. 50% of proceeds of every sale goes towards furthering the education of young girls and women in underserved communities. WE BELIEVE:
-When you look good you feel confident
-CONFIDENCE can be wo

rn everyday
-In funding the education for inner-city youth

We specialize in casual tops, skirts, blazers
dresses, jackets, and
accessories for juniors and young adults who are
ready to walk with CONFIDENCE.

09/02/2026

We're hiring for our Navy Pier store location! Join the movement! Link in bio

08/21/2026

WORTHY. Period.
Not because of what you’ve accomplished.
Not because of what you own.
Not because someone else validated you.
You were worthy before you ever had to prove it.
The Worthy Crewneck is more than something you wear—it’s a reminder to walk into every room knowing exactly who you are and whose you are.
Simple message. Powerful truth.
You are WORTHY.

08/11/2026

Shop the Affirmations Crop Button-up because what you wear can say something, but what you believe about yourself says everything.
Wear the message. Live the mission.

07/31/2026

CHICAGO! We’re teaming up with Topo Chico for Lolla weekend.
Come through our Navy Pier store tomorrow for FREE co-branded merch and live pressing!
Grab your custom mech and sip on some refreshing Topo Chico Sabores before heading to the park.

07/29/2026

The secret's out!
We're excited to announce our Confidence Apparel × Topo Chico collaboration is happening THIS SATURDAY at our Navy Pier store!
Stop by from 1–3 PM for a one-day experience featuring:
Live custom heat pressing
Complimentary Topo Chico
An exclusive collaboration tee for the first 100 guests who join our Love More Community Good vibes all afternoon

No purchase necessary. Just stop by, sign up for our motivational email community, and experience what we've been creating together.

Confidence Apparel Navy Pier • Chicago

Come customize. Refresh. Connect.

07/28/2026

The CA Ringer Tee brings together vintage athletic vibes and everyday confidence in one effortless look. Whether you're headed downtown, meeting friends, or making your own statement, this tee was made to move with you.

07/24/2026

Pull up for that ALL STAR workout July 25th💪🏾⭐️ Wellness on the water is back for WNBA ALL STAR weekend in Chicago. Kick off your Saturday taking care of your minds, body and soul! I’ll see you there!
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07/21/2026

Some people wear trends.
Others wear purpose.
The Welcome to the Movement Tee was specifically made for someone who walks into a room and owns it—not because of what they have, but because of who they are. That's you.

Confidence is something you carry on the inside, but today it's something you get to display on the outside. Welcome to the movement. Wear it proudly.

07/19/2026

The Phillippians 4 Jersey reminds us to focus our thoughts intentionally and attract the life you desire. Now available online!

Address

1410 S Museum Campus Dr
Chicago, IL
60605

Website

http://www.shop-confidence.com/

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