Shop Confidence

Shop Confidence A hip American-made apparel brand that empowers young girls and women of ALL sizes to walk with their head high, love themselves and follow their dreams.

CONFIDENCE is a young contemporary
apparel brand by Model Atelier created to empower young girls of all shapes and sizes to love themselves as they are and believe they are capable of achieving greatness. 50% of proceeds of every sale goes towards furthering the education of young girls and women in underserved communities. WE BELIEVE:
-When you look good you feel confident
-CONFIDENCE can be wo

rn everyday
-In funding the education for inner-city youth

We specialize in casual tops, skirts, blazers
dresses, jackets, and
accessories for juniors and young adults who are
ready to walk with CONFIDENCE.

Worshipping Jesus in is beautiful to see. ✩ C H I N A A ✩ on stage BCI ™️ conference Day 1 in Chicago!
06/26/2026

Worshipping Jesus in is beautiful to see. ✩ C H I N A A ✩ on stage BCI ™️ conference Day 1 in Chicago!

CHICAGO, we're outside TOMORROW! If you're headed to the Black Girl Wellness Fest, make sure you stop by the Confidence ...
06/26/2026

CHICAGO, we're outside TOMORROW!

If you're headed to the Black Girl Wellness Fest, make sure you stop by the Confidence Apparel booth! 💛

Come shop our newest collection, grab your favorite denim pieces, tees, totes, and matching sets, and connect with a brand that's all about faith, confidence, and wellness.

Whether you're treating yourself or shopping with your girls, we've got something made just for you.

📍UIC Forum
🗓️ Tomorrow
Come say hi, shop the collection, and leave feeling even more confident.

Tag a friend you're bringing! 👇🏾

Elevate your everyday with the Limited Edition Denim Shacket. Rare design, timeless appeal. Shop now to claim yours. ...
06/26/2026

Elevate your everyday with the Limited Edition Denim Shacket. Rare design, timeless appeal. Shop now to claim yours.

06/23/2026

At our flagship store we make every person leaves with a note that may boost their CONFIDENCE.

Chicago showed us love. Nashville showed us love. New Orleans... we're on the way.Every event, every customer, every con...
06/22/2026

Chicago showed us love. Nashville showed us love. New Orleans... we're on the way.

Every event, every customer, every conversation has reminded us why we started this journey in the first place.

What began as a small Chicago brand built on confidence, faith, and purpose has grown into something much bigger than apparel. It's become a community.

This July, Confidence Apparel is headed to ESSENCE Festival of Culture in New Orleans.

We're bringing our best-selling pieces, our story, and the mission that drives everything we do, to help people show up confidently in every room they enter.

From our flagship store at Navy Pier to Wellness on the Water, to CMA Fest in Nashville, each stop has been a reminder that confidence connects people from all walks of life.

Now it's time for New Orleans.

📍 ESSENCE Festival of Culture
📅 July 3–6, 2026
📍 New Orleans, Louisiana

Thank you to everyone who has supported, shopped, shared, and believed in this vision. We can't wait to represent Chicago on one of the biggest stages in culture.

See you in New Orleans!!!

To every dad who showed up yesteeday, thank you.Thank you for choosing your health. Thank you for choosing your peace. T...
06/21/2026

To every dad who showed up yesteeday, thank you.

Thank you for choosing your health. Thank you for choosing your peace. Thank you for showing us that strength isn't just about providing for others, it's about taking care of yourself too.

This Father's Day weekend, we watched fathers stretch, sweat, laugh, connect, and invest in their wellness alongside their families and community.

The best gift you can give the people who love you is a healthy, whole version of yourself.

Happy Father's Day to all the dads who showed up for themselves. 💪🏾🖤

The Confidence Wellness Collective link-up at Navy Pier Marina was pure magic. Powered by , we brought the ultimate well...
06/20/2026

The Confidence Wellness Collective link-up at Navy Pier Marina was pure magic. Powered by , we brought the ultimate wellness link-up to the water.

​Shoutout to for the killer workout, for the much-needed recovery, and for keeping the soundtrack on point.

​

Celebrating freedom, honoring the journey, and leading with love. Today and every day, we choose to lift each other up a...
06/19/2026

Celebrating freedom, honoring the journey, and leading with love. Today and every day, we choose to lift each other up and Love More. Happy Juneteenth!
Shop our Love More collection now!

We're getting ready to take some time to pour back into those who do so much for others that they forget about themselve...
06/17/2026

We're getting ready to take some time to pour back into those who do so much for others that they forget about themselves. Wellness on the Water Navy Pier Marina is happening June 20th!!! Swipe to see the details. Link in bio there's a few more tickets available.

06/16/2026

CMA Fest country music artist@breicarter stopped by our booth in Nashville!! She got her confidence customized. We love seeing music artist showing us some love on the road.

Address

1410 S Museum Campus Dr
Chicago, IL
60605

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