05/01/2026
Hi JAS Fam,
It’s been quite a ride since we launched Just A Sip in 2019. Looking back on the last seven years—WOW.
We’ve navigated some trying times together, from the challenges of COVID-19 to shifting our focus toward PPE to support our community when it mattered most. To those of you who have supported us throughout these years: Thank you. We wouldn't be here without you.
Currently, we are undergoing a major brand restructure. As of next week, Just A Sip will officially become SHIFT.
Why the change? Because we believe in shifting the culture, shifting the community, and shifting our goals.
We can’t wait to show you what we’ve been cooking up over the past three years. Trust us—the wait will be well worth it!
Best,
Toni Covington CEO, SHIFT (formerly Just A Sip)
Justasipshop.com