Luetti 1980

Luetti 1980 Miami based clothing brand, mixing subtle elements of 80’s and 90’s styles.

September 11, 2001.We remember that Tuesday morning—the pit in our stomachs, not knowing what was happening, who was beh...
09/11/2026

September 11, 2001.
We remember that Tuesday morning—the pit in our stomachs, not knowing what was happening, who was behind it, or what would happen next.
We remember the nearly 3,000 lives taken, their families, and the first responders who ran toward danger.
What happened that day did not represent Islam, nor did it represent Muslims—regardless of what any terrorist claimed.

Our religion was hijacked twice: by extremists who claimed to speak for us, and by those who used their crimes to turn an entire faith into an enemy. Each served their own interests. Ordinary Muslims paid the price.
What followed changed America and the lives of Muslims living here forever—how we were seen, how we were treated, and whether we felt safe calling this country home. It also unleashed wars that devastated millions of innocent people abroad.

Today, we remember every innocent life lost—and every life forever changed by what followed. We also recognize that too many Americans still view Muslims with suspicion.
Hollywood and politicians keep recycling the same threat, casting us as villains and distracting the public from the issues that deserve their attention. Islamophobia has consequences. Our children deserve to grow up safe, without being feared or hated for their faith.

We are not your terrorists.

New drop from our Resist Empire collection: premium-quality, 100% cotton oversized raw-hem tee.The graphic: a white dove...
09/03/2026

New drop from our Resist Empire collection: premium-quality, 100% cotton oversized raw-hem tee.
The graphic: a white dove, a symbol of peace, holding an olive branch, perched on a baseball bat and wearing a balaclava with the word RESIST at the bottom.

Simple yet powerful statement.Check out the newest addition to our Resist Empire collection.
09/02/2026

Simple yet powerful statement.

Check out the newest addition to our Resist Empire collection.

Everything we write about this design and what it means keeps getting flagged by Meta...IYKYK
09/01/2026

Everything we write about this design and what it means keeps getting flagged by Meta...
IYKYK

Mi Casa Es Mi Casa. A few pieces added to our Resist Empire collection—a reminder that people’s homes are no one else’s ...
08/31/2026

Mi Casa Es Mi Casa. A few pieces added to our Resist Empire collection—a reminder that people’s homes are no one else’s to take. People’s land is no one else’s to claim. No to colonialism.
Resist Empire.

When many brands stayed silent—or hid behind “it’s complicated”—we made a different choice.We were a new brand, just sta...
08/30/2026

When many brands stayed silent—or hid behind “it’s complicated”—we made a different choice.
We were a new brand, just starting to build a customer base and finally getting our heads above water. But business as usual didn’t feel acceptable.
We stopped creating anything that didn’t raise awareness for Palestine and the genocide being committed against an already colonized and oppressed people.

We also committed 100% of our profits to relief efforts.

Today, Palestine is still part of who we are. Many of those pieces became some of our customers’ favorites, they remain staples in our collections, and we continue to donate a portion of our profits to organizations doing critical work.

For too long, our people have been reduced to labels, stereotypes and headlines written about them by someone else.This ...
08/27/2026

For too long, our people have been reduced to labels, stereotypes and headlines written about them by someone else.

This piece pushes back on that.

Dress to Protest.
08/27/2026

Dress to Protest.

Fashion is a Statement.
08/27/2026

Fashion is a Statement.

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Miami, FL

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