02/02/2026
SERIES 09 HIGHWAYS | AN AMERICAN IN PARIS | LOOKBOOK |
AMERICAN STOICISM COLLIDES WITH HAUSSMANN ELEGANCE ON THE STREETS OF PARIS FOR JKEEFER’S SERIES 09 | HIGHWAYS
CAMPAIGN. ROAD WEARY SILHOUETTES, SHAPED BY THE ASPHALT VEINS OF AMERICA, ARE FRAMED AGAINST THE PARISIAN
COBBLESTONES AND ARCHITECTURE TO EMPHASIZE THE BRAND’S ESSENTIAL TENSION.
THE PRODUCTIVE FRICTION OF NYC DESIGN, ITALIAN CRAFT, AND HARDCORE PUNK REFINED THROUGH EUROPEAN STANDARDS PROVIDE THE PLATFORM FROM WHICH JKEEFER EMERGES. PHOTOGRAPHING AN AMERICAN COLLECTION IN PARIS COMPLETES THE TRIFECTA: THE RESTLESSNESS IS AMERICAN; THE PRECISION IS ITALIAN; THE REFINEMENT IS FRENCH. TOGETHER, THEY FORM THE UNIFORM OF
WEARABLE, DARK LUXURY FOR THE CULTURALLY INITIATED.
AN AMERICAN IN PARIS HAS TRADITIONALLY MEANT EXPATRIATED ROMANTICISM; HEMINGWAY, FITZGERALD, ET AL., SEEKING THE
SOPHISTICATION UNAVAILABLE AT HOME. SERIES 09 REVERSES THE EQUATION. THESE ARE GARMENTS AND A STORY SHAPED BY A
BRUTALIST AMERICAN CULTURE: SLIM MOTO LEATHER JACKETS; HAIR-ON COWHIDE LEATHER SHIRTS; WOOL/CASHMERE WORK COATS; WOOL PLAID WESTERN SHIRTS; SILK/METAL VARSITY JACKETS; COTTON CORDUROY BOOTCUT TROUSERS; ALCANTARA MOTO COATS; LUSTRE WOOL GABARDINE SACK SUITS. EVERYTHING IS REFINED IN LUXURIOUS FABRICS AND SHOT IN EUROPE NOT TO GAIN
LEGITIMACY, BUT TO DEMONSTRATE THAT BRUTALISM AND REFINEMENT AREN’T OPPOSITES - THEY’RE COLLABORATORS. THE MODERN UNIFORM DOESN’T CHOOSE BETWEEN WORLDS; IT MOVES THROUGH ALL OF THEM. | FEATURING CASTING BY SHOT & STYLED BY
