OOH BABY

OOH BABY Ooh Baby is a New York–based fashion label by Anika Ignozzi. Designed for people who want clothing that stands out without saying a word.

Rooted in art and shaped by the energy of the city, the brand transforms original paintings into wearable pieces. Ooh Baby makes clothes for people who do things — people who move, create, build, and chase what they want. We focus on jackets and leisurewear, each designed with signature elements that make our brand recognizable. As a New York-based brand, we're inspired by subcultures like street

wear — but with our own twist. Anika, the founder enjoys designing playful garments that have a pulse and tell a story. We want our customers to take their piece out a decade later, and fall in love with it all over again. Our clothes are made to move, get noticed, and last. If you are in the New York area, come visit our flagship location at 13 Grattan Street, Brooklyn NY 11206. Wednesday-Sunday 12pm-6pm. We would love to hear from you! Reach out to [email protected] with any questions.

I’m currently learning to sculpt and it’s soooo fun, can’t wait to show you what I’m cooking up 🎨☀️
08/25/2026

I’m currently learning to sculpt and it’s soooo fun, can’t wait to show you what I’m cooking up 🎨☀️

Working on samples and paintings for a new drop in September 🤓 🌸🌹🌺My first completely handmade + handpainted patchwork b...
08/23/2026

Working on samples and paintings for a new drop in September 🤓 🌸🌹🌺
My first completely handmade + handpainted patchwork backpack took a trip around Manhattan.. soo cool that me and this backpack got to meet CLAW Mommy aka ✨Claudia Gold✨ 🫶🌹

I want to fly around the earth 10000 times with excitement and gratitude 🙏 🎨💡🌸⭐️

A cutie bag drop + a few notebooks 🎨🫶 Available now 🙂‍↔️⭐️
08/16/2026

A cutie bag drop + a few notebooks 🎨🫶
Available now 🙂‍↔️⭐️

08/12/2026

Thank you Converse 💕 Time to start my journey in these blank canvases!

my spraypainted gate in midtown, two lovers 🫶
08/07/2026

my spraypainted gate in midtown, two lovers 🫶

08/03/2026

a short film about life . if you’re seeing this it’s good luck 🍀

08/02/2026

Piece of Cake Moving & Storage® DID AMAZING with my move out of Brooklyn ⭐️ They were fast, safe, and I got to relax the entire time. Checks all my boxes for a grand move🎯 Now onto a beautiful new journey exploring my favorite sensory experiences and wildest dreams 🙏

07/31/2026

NYC street Sprayz episode 26 in my custom Ballgown ⭐️

Shout out to this sweetheart for letting me bless her with Ooh Baby 🩷

my sunday best 🩷📸 nahlaa
07/28/2026

my sunday best 🩷

📸 nahlaa

Address

266 W 37th Street
New York, NY
10018

Opening Hours

Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 12pm - 7pm

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